Screen shot 2011 04 12 at 6.26.11 PM1 300x193 Before we bring on the band, there are a few announcementsLet’s set the stage, the Rock The World™ book is a totally unique combination of knowledge, insight and inspiration for LinkedIn® users at ALL levels.

We wrote this book to share our knowledge gathered from time in the trenches with you and to inspire you into action, to create inspired people who can in turn help others as well. Whether the book comes first, the inspiration second, or the other way around; this is a book packed with oodles of knowledge and loads of inspiration.

Like kids, we are each inspired by PLAY, like teens we are inspired by MUSIC, as adults we are inspired by BUSINESS SUCCESS and FRENDSHIPS. As we write this material, often in the wee hours of the morning with the radio tuned to a classic rock channel, that is also what inspires us.

How about you? What inspires you?  We hope this book will stoke your imagination and take you to greater heights than you thought were possible. AIM HIGH!  Please, write to us about your successes along the way. YOU are OUR INSPIRATION.


In prepping for Version 3.0 of Rock The World with your Online Presence, our hit LinkedIn Profile and SEO book, we had to make a little extra room. Since our book was released, right after the LinkedIn design change in late 2009, the LinkedIn Company Profile feature came on board and we had to dive into it of course. In the Rock The World book we refer to these instructional videos as “Timeless Updates”.

In this video, we (Mike O’Neil and Lori Ruff, The LinkedIn Rockstars), explain the limits regarding LinkedIn Company profiles. Lori even provides some extra tips that only VIEWERS of the video get to learn.

TO SEE THE EXTRA TIP – watch the video!

Limit #1 – The key LinkedIn limit regarding company profiles is the space allowed for the Company Description. It is 1,500 characters and carriage returns count as 2 here. Use a word processor and copy/paste the text. ♦ Special characters ♦ are not a bad idea either. Short paragraphs, some bullets. Think of it how you would think of a LinkedIn Profile Summary in many ways.

Limit #2 – Specialties are tags that you can add to increase your appeal to individuals and search engines. You get up to 20 keywords or key PHRASES. Watch the video for the secret tip on getting the most out of Specialty tags.

There are other limits that you are not likely to run into (# of products or services listed). If they become significant, we will feature a post on those as well.

See related post on LinkedIn Limits

Click below to see the Integrated Alliances Company Page, follow if you like.

btn cofollow badge LinkedIn Company Profiles have limits too!

Does this help?


This video itself is a LinkedIn Success story. Through LinkedIn inviting, LinkedIn Thank You Messages (ala Gary Vaynerchuk’s book “The Thank You Economy“) and a little insight, Splash Media founder Paul Slack and Integrated Alliances Founder Mike O’Neil struck up a relationship that led to a meeting and to this video interview.

In the interview with former CNN anchor Renay San Miguel, Mike O’Neil discuses corporate adoption of LInkedIn and the capabilities that the LinkedIn API will bring to users in 2011.

Video not available

Splash Media provides turnkey social media solutions for small and medium sized businesses who can’t quite afford to bring on a full-tome Social Media specialist. Integrated Alliances provides corporate LinkedIn training solutions, primarily for sales teams at technology firms. The IA executive team of Mike O’Neil & Lori Ruff are also dynamic keynote speakers on Social Media.

BOTH2B 300x258 LinkedIn Corporate Adoption and LinkedIn APIs driving growth in 2011

{ 1 comment }

This is what comes from 1) being authentic 2) writing custom invitations 3) being referred and 4) sending Thank You messages.  This is the actual string.  IT IS BEST READ FROM THE BOTTOM UP.

Hi Mike,

Thanks for linking to me. I look forward to learning from you.

Thought it would be fun to share my first album and first concert with you:

First album: (7th grade) Deep Purple: Machine Head. My friend had an older brother who had it and I had to have it. (I am not counting the Bobby Sherman album that I cut out of the back of a Cheerios box icon smile How LinkedIn Thank You notes and concert stories can drive business relationships

First concert: Aerosmith and Golden Earring – also 7th grade.


On 04/12/11 1:03 AM, Mike O’Neil wrote:
Thank you for the invitation to connect on LinkedIn. Your profile comments are very inspiring to me. I watch Almost Famous nearly every month.

We ROCK at LinkedIn. As “The LinkedIn Rockstars”, we speak, train and write real books on LinkedIn and Social Media at an expert level all over the world.

Rock? I played the Fillmore in San Francisco Nov 2010, sharing the stage with members of the Allman Brothers, Paul McCartney’s Band and even Aerosmith, but that’s a different story…

♫ So, why does this matter? ♫

We take this Rock n Roll side and funnel the energy into our LinkedIn Corporate Sales Training Programs, refined over 5 years and 400+ LinkedIn training sessions.

Getting to Top on LinkedIn (29,900+ connections) taught me things that I share with our clients – mostly tech companies with sales teams.

We wrote “Rock The World with your Online Presence”, the world’s #1 rockin’ LinkedIn business book. It’s a near bible for LinkedIn Profile Optimization and related SEO, the 188 pgs packed with classic rock song references.

Interested in talking further? If so, simply REPLY back. Myself, or someone from our team, will listen, understand, share some insights and help you take the next steps LinkedIn and business development.

Rock on!

Mike O’Neil
The LinkedIn Rockstar

You might also check out my partner Lori Ruff, The LinkedIn Diva, at . She rocks too!

On April 11, 2011 8:00 PM, John King wrote:
Hi Mike,

Bill Clanton suggested I link to you.

You had me at “Almost Famous and Office Space” icon smile How LinkedIn Thank You notes and concert stories can drive business relationships

Reading your profile is actually entertaining – especially for a music lover who spent every spare nickel on albums and concerts as a kid.

John King

{ 1 comment }

Helping Seattle area job seekers master LinkedIn to find a job

April 12, 2011

Tweet We (Mike O’Neil & Lori Ruff) are The LinkedIn Rockstars and we are visiting the Pacific Northwest to deliver a 2-day LinkedIn Retreat in Langley, WA (April 21-22). It is a highly intimate affair aimed at marketing and sales professionals, those tasked with bringing business in the door. The program is hosted by the Langley [...]

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Which is most COMPLEX for average daily users – LinkedIn, Facebook or Twitter?

April 11, 2011

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Taking LinkedIn to the limit

April 11, 2011

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Which Websites should you put in your LinkedIn profile and why?

April 4, 2011

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The problems with a BAD online presence

April 2, 2011

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Read the New Book THE THANK YOU ECONOMY If You Need Convincing of the Value of Social Media

March 21, 2011

Tweet The new book THE THANK YOU ECONOMY by Gary Vaynerchuk is a welcome addition to the growing segment of nonfiction books that explain why social media is so important for businesses today. In the book Gary says: “[Y]ou’re not going out of business tomorrow if you’re not on Facebook and Twitter and blogging and [...]

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Convincing People of the Value of Being Active on Social Media

March 7, 2011

Tweet I received a very nice comment on my guest blog post “Self-Publishing Made Me Do It: How My Novel Birthed My Marketing Business” on Laurel Marshfield’s blog (link to this post below). Kay Ross of commented: Congratulation Phyllis! I’ll share the link to this post with my sister members of the Hong Kong [...]

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Facebook Page Changes Offer New Social Media Marketing Opportunities

February 15, 2011

Tweet A few days ago Facebook released its new format for Facebook Pages (formerly called fan pages) – which are intended for businesses as opposed to your personal Facebook profile. And some of these changes offer new opportunities for using your Facebook Page as part of an effective social media marketing strategy. That’s the good [...]

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Social Media Marketing: Your Email Address Matters

February 8, 2011

Tweet Do use a professional email address (by buying a domain name for your business and getting an email service with it) regardless of whether you yet have a business website. Use your own name and not info or support for your main email address: While you may want info@[domainname] for certain purposes, you do [...]

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SIMPLIFY Your Social Media Communications, especially for LinkedIn Users

February 4, 2011


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SEO Cannot Keep People on Your Website

February 3, 2011

Tweet Many website owners spend time, effort and money on SEO (search engine optimization), which is an important component for their site being found by search engines. And these search engines take into consideration how long people stay on a site. In other words, is your site an accurate result for the search terms people [...]

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What LinkedIn Users Must Know to Explore Facebook – Part 1

January 30, 2011

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The Real Lesson Behind The Social Network Movie

January 30, 2011

Tweet Facebook was started by Mark Zuckerberg in college, as we see in the hit movie “The Social Network”. In fact, Facebook was originally called “The Facebook”, which in turn was based on a student photo book used in Residence Halls at Harvard. Original users of Facebook were required to have an @Harvard.EDU email address [...]

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You Still Need Business Cards in the Era of Online Marketing

January 23, 2011

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Creating an Effective Social Media Marketing Presence

January 10, 2011

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Social Media New Year Planning

January 1, 2011

Tweet What better time than now to review our own social media marketing activities: Where have we come from and where are we going with our online relationship efforts? What I find interesting is the lack of continuing education requirements for social media participation. Look at all the professional fields that require continuing education credits, [...]

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Warning About Preventing Banishment From Facebook

December 23, 2010

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Elements of a Good LinkedIn Recommendation for Technology Professionals

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Search Engine Rankings Are Influenced by Social Media Activity

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Tweet Thanks to Mark Watts of Manchester, England (, who found my company Miller Mosaic on the Internet and with whom we are now working, here is confirmation of the importance of social media in search engine results: [B]oth Bing and Google have confirmed … that links shared through Twitter and Facebook have a direct [...]

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Are You Prepared for Change in Internet Marketing?

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Marketing Your Events Through Social Media – Event Registration

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Marketing Your Events Through Social Media – Getting Started

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The Roger Waters Pink Floyd THE WALL Concert Live in Denver

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Start Planning Now for Your 2011 Social Media Marketing Campaigns

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Tweet Having worked in international marketing for Max Factor many years ago, I am well aware that companies often run through their marketing budgets before year end. This means these companies must wait until the new budget year (often the calendar year) to undertake new marketing initiatives. But why wait until Monday, January 3, 2011, [...]

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Getting a Clear Perspective on Why You Blog

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I hit 30,000 connections on LinkedIn, now what?

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