Let’s set the stage, the Rock The World™ book is a totally unique combination of knowledge, insight and inspiration for LinkedIn® users at ALL levels.
We wrote this book to share our knowledge gathered from time in the trenches with you and to inspire you into action, to create inspired people who can in turn help others as well. Whether the book comes first, the inspiration second, or the other way around; this is a book packed with oodles of knowledge and loads of inspiration.
Like kids, we are each inspired by PLAY, like teens we are inspired by MUSIC, as adults we are inspired by BUSINESS SUCCESS and FRENDSHIPS. As we write this material, often in the wee hours of the morning with the radio tuned to a classic rock channel, that is also what inspires us.
How about you? What inspires you? We hope this book will stoke your imagination and take you to greater heights than you thought were possible. AIM HIGH! Please, write to us about your successes along the way. YOU are OUR INSPIRATION.
In prepping for Version 3.0 of Rock The World with your Online Presence, our hit LinkedIn Profile and SEO book, we had to make a little extra room. Since our book was released, right after the LinkedIn design change in late 2009, the LinkedIn Company Profile feature came on board and we had to dive into it of course. In the Rock The World book we refer to these instructional videos as “Timeless Updates”.
In this video, we (Mike O’Neil and Lori Ruff, The LinkedIn Rockstars), explain the limits regarding LinkedIn Company profiles. Lori even provides some extra tips that only VIEWERS of the video get to learn.
Limit #1 – The key LinkedIn limit regarding company profiles is the space allowed for the Company Description. It is 1,500 characters and carriage returns count as 2 here. Use a word processor and copy/paste the text. ♦ Special characters ♦ are not a bad idea either. Short paragraphs, some bullets. Think of it how you would think of a LinkedIn Profile Summary in many ways.
Limit #2 – Specialties are tags that you can add to increase your appeal to individuals and search engines. You get up to 20 keywords or key PHRASES. Watch the video for the secret tip on getting the most out of Specialty tags.
There are other limits that you are not likely to run into (# of products or services listed). If they become significant, we will feature a post on those as well.
This video itself is a LinkedIn Success story. Through LinkedIn inviting, LinkedIn Thank You Messages (ala Gary Vaynerchuk’s book “The Thank You Economy“) and a little insight, Splash Media founder Paul Slack and Integrated Alliances Founder Mike O’Neil struck up a relationship that led to a meeting and to this video interview.
In the interview with former CNN anchor Renay San Miguel, Mike O’Neil discuses corporate adoption of LInkedIn and the capabilities that the LinkedIn API will bring to users in 2011.
Splash Media provides turnkey social media solutions for small and medium sized businesses who can’t quite afford to bring on a full-tome Social Media specialist. Integrated Alliances provides corporate LinkedIn training solutions, primarily for sales teams at technology firms. The IA executive team of Mike O’Neil & Lori Ruff are also dynamic keynote speakers on Social Media.
This is what comes from 1) being authentic 2) writing custom invitations 3) being referred and 4) sending Thank You messages. This is the actual string. IT IS BEST READ FROM THE BOTTOM UP.
Thanks for linking to me. I look forward to learning from you.
Thought it would be fun to share my first album and first concert with you:
First album: (7th grade) Deep Purple: Machine Head. My friend had an older brother who had it and I had to have it. (I am not counting the Bobby Sherman album that I cut out of the back of a Cheerios box
First concert: Aerosmith and Golden Earring – also 7th grade.
On 04/12/11 1:03 AM, Mike O’Neil wrote:
Thank you for the invitation to connect on LinkedIn. Your profile comments are very inspiring to me. I watch Almost Famous nearly every month.
We ROCK at LinkedIn. As “The LinkedIn Rockstars”, we speak, train and write real books on LinkedIn and Social Media at an expert level all over the world.
Rock? I played the Fillmore in San Francisco Nov 2010, sharing the stage with members of the Allman Brothers, Paul McCartney’s Band and even Aerosmith, but that’s a different story…
♫ So, why does this matter? ♫
We take this Rock n Roll side and funnel the energy into our LinkedIn Corporate Sales Training Programs, refined over 5 years and 400+ LinkedIn training sessions.
Getting to Top on LinkedIn (29,900+ connections) taught me things that I share with our clients – mostly tech companies with sales teams.
We wrote “Rock The World with your Online Presence”, the world’s #1 rockin’ LinkedIn business book. It’s a near bible for LinkedIn Profile Optimization and related SEO, the 188 pgs packed with classic rock song references.
Interested in talking further? If so, simply REPLY back. Myself, or someone from our team, will listen, understand, share some insights and help you take the next steps LinkedIn and business development.
The LinkedIn Rockstar
You might also check out my partner Lori Ruff, The LinkedIn Diva, at http://LinkedIn.com/in/LoriRuff . She rocks too!
On April 11, 2011 8:00 PM, John King wrote:
We (Mike O’Neil & Lori Ruff) are The LinkedIn Rockstars and we are visiting the Pacific Northwest to deliver a 2-day LinkedIn Retreat in Langley, WA (April 21-22). It is a highly intimate affair aimed at marketing and sales professionals, those tasked with bringing business in the door. The program is hosted by the Langley Center for New Media and Russell Sparkman, Director.
Customers vs. Employers
It is interesting how these very skills map to the job search – finding customers and finding jobs, customers finding you and employers finding you.
While we primarily train corporate sales teams at technology firms to use LinkedIn, many of the skills are highly transferable – to small business AND for career-related activities.
Upon meeting Paul Anderson on LinkedIn (a LinkedIn success story), Mike got the idea to help the local job seeker community and the global job seeker community. Paul liked the idea and this is what we came up with. Hope you like it too!
Regular registration for the 2-day retreat is $548. For most job seekers, this is simply not an option. But there are costs to cover and we maintain a small class size to maximize learning. What is one to do with so many people to help?
Have a contest to gather up the best job seeker LinkedIn tips and award a scholarship, worth $548, to the winner. It can’t be just any contest though.
In an age of widely circulated Tip Sheets, we are seeking new, original ideas. The most creative LINKEDIN-related solutions will be weighted the highest.
So, if you are in the greater Seattle area and would like a chance to win the Job Seeker scholarship to the 2-day Retreat, listen up! This individual MUST report back to the rest of the job seeker community by posting comments on this blog.
We (Mike O’Neil & Lori Ruff) will judge and we like ORIGINAL IDEAS and, as rockstars who love shiny objects, award STYLE POINTS. We will highlight other great ideas as well. To be considered, include the term #RockTheWorld in the post somewhere – hint, good tip on Style Points!
Help out your fellow job seekers by contributing YOUR ideas, comment on each other’s comments, and may the best ideas win (for all)!
Most things in the Social Media world have limits and LinkedIn is no different, some limits are really important to take into account. Only 3,000 invitations? 300 characters to invite someone to join your network? I didn’t know that!
With few exceptions, everything LinkedIn-related has limits. Being curious and used to maxing things out, we set out to do just that with LinkedIn, especially LinkedIn profiles. LinkedIn’s limits, like the 3,000 Invitation limit or the 50 Group limit, really matter and you MUST plan accordingly or you can “be stuck in the desert with no food or water”.
In some cases it is really important to know about the limits. Some of them have “irreversible consequences”, e.g. deleting email accounts. At the same time, there are areas without limits, e.g. the number of jobs or schools. For example, the Summary section has 2,000 characters; how many should you use? Prince has the answer: “1999” of course!
Think of different ways to express yourself and your message then effectively use the space LinkedIn affords you. Fill it up, ‘Take it to the Limit” (The Eagles 1976).
The LinkedIn Counter
In many cases, LinkedIn will be really helpful and tell you when you go “One Toke Over The Line (Brewer and Shipley 1971) by counting the characters for you. It is even turns red when you cross “0” so you really can’t miss it. This counter tool is showing up more and more and it’s a great development.
For example, if you paste text into your summary text box, click on “Save” and get an error message, it will tell you that have used 2,050 characters and you are only allowed 2,000. It won’t let you save it until you comply with the limits. The following numbers indicate the maximum number of characters allowed in each field type.
LinkedIn Profile Limits
Number of Profiles you can have: legally one, technically there is no limit
Picture: 4 MB file upload that results in an 80 x 80 pixel picture
First Name – 20 char.
Last Name – 40 char.
Former/Maiden Name – 40 char.
Headline – 120 char.
Website Custom Tag – 36 char.
Status field – 140 char.
Public Profile URL – 46 char.
Summary – 2,000 char.
Specialties – 500 char.
Number of Companies – unlimited
Company Name – 100 char.
Company Display Name – 100 char.
Position (Job) Title – 100 char.
Position Description – 2,000 char.
Number of Educational Institutions – unlimited
Education/Degree – 100 char.
Education/Fields of study – 100 char.
Education/Activities and Societies – 500 char.
Education/Additional Notes – 1,000 char.
Number of recommendations – unlimited
Number of characters in a recommendation – more than you should ever use!
Interests – 1,000 char.
Groups and Associations – 1,000 char.
Honors and Awards – 1,000 char.
Contact Settings – 1,000+ char. (if you go over in this field, it simply will not save your changes. The most we have seen is 1,495 char., but the total is less than 2,000 char.)
Other Important LinkedIn Limits (for all users)
Total Number of Direct Tier 1 Connections you can have – 30,000 total
Invitations that you can send to others – 3,000 lifetime
Invitations you can accept – no limits
Number of people you can send a message to at once – 50 people Tier 1’s
Number of LinkedIn Groups you can join – 50 Groups (plus 50 more subgroups)
Number of Status updates per day – no limits
LinkedIn offers up 3 Website links in your LinkedIn profile. Mike O’Neil, The LinkedIn Rockstar, explain that while users might be tempted to use them for a Blog or for Twitter, this is NOT, however, where they should be used. LinkedIn has special support for Blogs (through Applications) and special support for Twitter.
Facebook is one link you might consider adding and it begs a question. Should it be a link to your Facebook Profile or your Facebook Page? If you don’t have a Facebook Page, then that’s an easy one to answer – your Facebook Profile.
My partner Lori Ruff and I are trying a new idea for handling URL’s, especially Social Media URL’s, and it is in use on our LinkedIn profiles. We are using a site that houses ALL of our URL’s, www.itsmyURLs.com, so people can access to all 15 or so of our Social Media links in a nice easy to select format. Here are 3 examples – combined and individual.
It’s the call that never happened, the viewer that quickly clicked away, you know, the one who hits the “Back” button after those magical 5-7 seconds. Your online presence can just as easily REPEL business as it can attract it.
If you have been on LinkedIn for a while now and haven’t seen stellar results that you keep hearing about from others, this may have been happening with your LinkedIn profile and you probably would have no idea.
A bad presence, however it might be defined, can turn a deal around and send it to a competitor quickly. This can be for many reasons.
Your profile looks as though you are seeking a job. OK if you are, not OK if you are in sales, a business owner, etc.
Your profile has no picture, is sparse, has no connections. Never OK in this world. Shows you “don’t get it” or “can’t figure it out” and probably have other shortcomings as well.
You have few connections. Is it that nobody likes you, you don’t have any people to connect to, you are keeping your circle really tight. It shows that you are either unpopular or overly shy. Everyone should have at least a modest network size.
A dozen connections will NOT do for getting any respect on LinkedIn. Misspppellings can kill a relationship VERY fast, especially if they are not hidden in LOTS of text.
The new book THE THANK YOU ECONOMY by Gary Vaynerchuk is a welcome addition to the growing segment of nonfiction books that explain why social media is so important for businesses today.
In the book Gary says: “[Y]ou’re not going out of business tomorrow if you’re not on Facebook and Twitter and blogging and creating content and building community. But the risk that your business will die before its time grows bigger every day that you don’t use social media.” (Page 49 of THE THANK YOU ECONOMY under the subhead “Resistance Won’t Kill You Right Away.”)
Are you a business owner who has tentatively dipped your toe into LinkedIn.com but not really taken advantage of this professional social media site? (For help having an effective LinkedIn profile, do read the book “Rock the World With Your Online Presence: Your Ticket to a Multi-Platinum LinkedIn Profile” 2nd Edition by Mike O’Neil and Lori Ruff.)
Are you on Twitter and have a Facebook Page for your business but you don’t really “get” why social media can be so powerful?
Do your business a big favor and read Gary’s book. Then start effectively participating on social media sites rather than risk that “your business will die before its time.”
Phyllis Zimbler Miller has an M.B.A. from The Wharton School and is the co-founder of the social media marketing company Miller Mosaic, LLC. The company blog is at www.MillerMosaicSocialMediaMarketing.com
I received a very nice comment on my guest blog post “Self-Publishing Made Me Do It: How My Novel Birthed My Marketing Business” on Laurel Marshfield’s blog (link to this post below).
Kay Ross of www.kayross.com commented:
Congratulation Phyllis! I’ll share the link to this post with my sister members of the Hong Kong Women in Publishing Society (http://www.hkwips.org) – I’m trying to convince them about the value of being active in social media.
And here’s part of my reply to her comment:
What do you think is the biggest obstacle (for the women in this group) to understanding “the value of being active in social media”? I’m always trying to figure out how to overcome this obstacle in people’s thinking.
The question I’m asking here, for those of you already active on social media sites, is what do you tell people who want to know what’s in it for them on social media sites?
And for those of you not yet active on social media, what do you need to know in order to be convinced of the value of being active on social media?
I know that learning any new skill can sometimes seem daunting, especially one connected to the computer. And I know that as adults we usually want to be viewed as competent in what we do.
But here’s the thing: When you first start learning a new language, you can’t be competent in the language overnight. There’s a learning curve.
And the same thing goes for participating on social media sites to promote your brand, book, cause or business. There’s a learning curve.
Think about the above question that pertains to you – and then share your answer in the comments section below.
P.S. Read my guest post now even if you’re not a book author because the post is about NOT waiting until you need social media marketing to start making connections online.
Phyllis Zimbler Miller (@ZimblerMiller on Twitter) is the co-founder of Miller Mosaic Social Media Marketing. Visit the company’s new Facebook Page at www.facebook.com/MillerMosaicSocialMedia and “like” it.
A few days ago Facebook released its new format for Facebook Pages (formerly called fan pages) – which are intended for businesses as opposed to your personal Facebook profile.
And some of these changes offer new opportunities for using your Facebook Page as part of an effective social media marketing strategy.
That’s the good news. What’s the bad news?
Facebook Pages will be even more complicated for business owners to use.
Let’s start with the rollout date. While you can preview the format change on your Facebook Page now, if you click to upgrade to the new format you can’t change back.
Then there’s the confusion as to the date on which everyone’s Facebook Page will automatically change to the new format. First I read March 10th, then I read March, so people are guessing March 1st.
And then there’s the problem that you won’t be able to use FBML tabs (which allow you to create customized tabs with simple html coding) after March 11th. But if you already have these tabs, they supposedly won’t go away.
Confused? This is just the beginning.
One major change is that the dimension size for customized art on your Facebook Page is going from 200 X 600 pixels to 180 X 540 pixels. I’ve already upgraded our Miller Mosaic Facebook Page at www.facebook.com/powermarketing — and I think the customized art looks okay reduced in size. (Obviously from now on we’ll create the art to the new size.)
Another major change is that you are able to switch personalities while on Facebook. In other words, you can switch from being logged in as yourself to being logged in as your Page. Then you can leave comments on other Pages in the identity of your Page rather than yourself.
(But you won’t be able to leave comments as your Page on your friends’ profiles because Pages can’t have friends although they can now “like” other Pages.)
Yes, there’s going to be a learning curve for all of us. But I do think that, in the end, the advantages for businesses effectively using Facebook Pages will far outweigh the disadvantages.
Do use a professional email address (by buying a domain name for your business and getting an email service with it) regardless of whether you yet have a business website.
Use your own name and not info or support for your main email address:
While you may want info@[domainname] for certain purposes, you do NOT want info@[domainname) as your email on your business card. You want some form of your own name (a recognizable part — not just initials). After all, this is on your business card that you hand out to actual people.
Why do I say that these small details are part of your social media marketing?
Because social media marketing is about relationships. If you are connecting with people online with your real name, why would you hand out cards with an email address of info@[domainname]?
Perhaps the most important business marketing lesson we can learn from the era of Facebook, Twitter, LinkedIn, etc. is that people want to do business with other people – not with faceless businesses. And info@[domainname] falls into the faceless category.
What email address are you using on emails you send to your list?
I am on the email list of someone whose information I admire. But I often do not open her emails because the return email showing in my inbox says support. I actually mentioned this to the person and she said she knows it’s not good. (But months later this simple change is still not corrected.)
Why would I want to open an email from support? Many emails from such an address are nothing important.
Yet I would readily open an email from this person if her name were on it. And I do mean her name and not her company name because I might not recognize her company name.
Most of us get so many emails each day that we only scan the incoming ones, choosing to open the ones that look important to us.
Getting an email from info or support usually doesn’t fall into the category of important.
What email address you use is important because in today’s online world we do want to know there is a real person behind the messages we open – even if software is sending out the messages!
P.S. If you haven’t yet taken advantage of the power of email marketing, check out the Miller Mosaic email marketing setup service. You can quickly get started using this valuable online marketing tool, and the email address will display the name of a real person!
Phyllis Zimbler Miller (@ZimblerMiller on Twitter) is the co-founder of Miller Mosaic Social Media Marketing. Download the company’s free report “5 Tips for Staying Top of Mind With Your Prospective Target Markets” at www.millermosaicllc.com/los-angeles-social-media-consultant
We say that over and over and it becomes quite apparent in our LinkedIn sales trainings. We get asked to explain social media even in LinkedIn class. It’s now part of the curriculum.
Is this your life now?
Communications are coming in from ever direction
Is it a Message, an Invite, a Request, a Recommendation, a Request FOR a Recommendation, an Update, a Post, a Comment, a Reply, a List?
The terminology is a mess!
Are you a Friend, a Fan, a Connection, a 1, a 2, a 3, a Follower, a “Followee”, a Subscriber, a Liker, a “Likee”, WHEW!!
Here are a few helpful techniques that I personally use to get by until a technical solution emerges:
I have my LinkedIn communications settings set so that few communications come to me as individual emails. I only receive messages from the 4 groups I manage. I am on LinkedIn all the time, even on the iPhone. Still, if you check in daily, this communication technique is a good one.
I disconnect from people that over-communicate and are NOT in any way strategic. They are not notified. I have deleted 2,500 people form my network to stay under 30,000 so I really know this one. When “removing connection” the only information LinkedIn gives you is their First Name and Last Name.
As with LinkedIn, I disconnect from people that over-communicate and are NOT in any way strategic. I “unlike” Pages that over-communicate as well. They are not notified. I’ve deleted 1,500 Friends and at least 500 Pages to stay under the 5,000 limit.
Did you know that Page “Likes” count against the 5,000 Friend limit? Yep. If you “fill up” like I did, the first place to start shedding is Pages!
Avoid the massive picture Tags. They seem like a scams, waste your time and fill your InBox needlessly. “Untag” yourself in them. This is especially big around the holidays.
Use tools like Hootsuite or TweetDeck to organize yourself, schedule your Tweets, views conversations (nice!), view select Tweets based on Who, keywords, hashtags and several others. I hope that these quick ideas help you get Social Media communications under control a little bit better. They help me and I am still swamped much of the time. Still, my life is a little more extreme in this area so don’t let it scare YOU rom getting involved with Social Media.
Many website owners spend time, effort and money on SEO (search engine optimization), which is an important component for their site being found by search engines.
And these search engines take into consideration how long people stay on a site. In other words, is your site an accurate result for the search terms people typed in?
A very important thing to remember about SEO is:
Good SEO cannot keep people on your site!
You want the prospective clients and customers of your products and services to stay on your site once they arrive there. For these site visitors to stay, the site itself must instantly convey what is on offer as well as the benefits for the visitors.
And in most cases this is NOT achieved by a site that takes forever to load due to a Flash home page or due to an over-filled page too distracting for people to try to figure out.
In both cases an immediate response to these issues is often to click away to something easier to read, easier to navigate, and easier to “get.”
The reason I’m writing this particular blog post is because, in an email exchange with someone who has an over-filled website home page, the person said he was first going to work on SEO before improving his site. The counter-productiveness of this really hit me.
Let me be clear about what I’m saying: I definitely support SEO, and in an ideal world, you would simultaneously concentrate on SEO and a people-friendly site.
But if you are only going to do one at a time, your first priority should be making your website people friendly. Remember, Google is NOT going to buy from you – and the people who come to your site may become clients and customers.
Then, of course, you will have an effective website to drive traffic to from your social media updates. You don’t want to find yourself in the embarrassing position, for example, of having a very effective LinkedIn profile and then connecting from that profile to a website that is not social media friendly.
This disconnect between social media site and website risks eroding the trust that you’ve built through participating on social media. Thus it’s very important to spend time, effort and money on having a people-friendly website first and good SEO second.
Facebook is really hard for Business to Business (B2B) professionals, aka LinkedIn users, to grasp. It just isn’t second nature for business people, who tend to be a bit older than their Facebook counterparts. I liken it to the “PacMan generation” vs the “Mario Brothers generation”. As one who grew up with squealing modems (300 bps then 1200bps), it seems foreign to me as well. I profess I am a fan of PacMan, Galaga, Asteroids and even PONG.
“Growing up LinkedIn” in the Social Media era makes it even harder. Us “Pacmen” and “Ms. Pacmen” are database minded, we recall bulletin boards, character-based systems. People are records in a database that we search on to engage others for business. That idea is turned entirely upside down with Facebook – 180 degrees.
The differences become so apparent when we teach LinkedIn-oriented people to use 1) Facebook or 2) the Pair of LinkedIn AND Facebook or 3) the triple play – LinkedIn, Facebook and Twitter.
The first big things that they must deal with is the Facebook Profile vs. the Facebook Page. I have even heard other Social Media experts slip up in their speaking, and it really throws audiences for a loop. Profiles are for People and Pages are for business entities and business activities.
This Post will focus more on Profiles. The next will focus more on Facebook Pages.
Here is the simple, straight, abbreviated scoop:
Facebook Profiles are different than LinkedIn Profiles, although they are both share the “1 to 1″ principle. Every person on Facebook MUST have a Profile. It is your identity. A profile is like a Social security Number (SSN), there is one per person.
While it is possible to have more than one it is a violation and one does not want to be in violation of Facebook rules. Good luck getting end user support to clear up problems, nor the problems of the “other” 500,000,000 users.
ONLY PEOPLE HAVE PROFILES. Freeway Ford dos not have a profile with First Name = Freeway and Last Name = Ford (nor any variant). Businesses have PAGES and I will cover that in another Blog Post. Do NOT use a Profile for a business, unless you don’t care if all your work is simply gone someday.
The LinkedIn profile is fully searchable, both within LinkedIn and via Google. Repeat – The LinkedIn profile is fully searchable, both within LinkedIn and via Google.
The Facebook profile CANNOT BE SEARCHED for content in any similar way. No need repeating. It just isn’t for that, it was designed by a college student for other college students. LinkedIn was designed by business people for business people. In fact, the investors in Facebook are all ON LINKEDIN and were early adopters of LinkedIn.
Facebook was started by Mark Zuckerberg in college, as we see in the hit movie “The Social Network”. In fact, Facebook was originally called “The Facebook”, which in turn was based on a student photo book used in Residence Halls at Harvard. Original users of Facebook were required to have an @Harvard.EDU email address to even participate.
Soon one school wasn’t enough, even one country wasn’t enough, the .EDU email requirement was lifted and so the story goes. In fact the movie indicates that it was the infamous Shawn Parker, Founder of Napster and Plaxo, that took Facebook international and suggested the name be simplified to simply “Facebook”.
In came the investors, there were some shake-ups and it is now a great movie, one that The LinkedIn Rockstars, Mike O’Neil and Lori Ruff, watch over and over. We learn something new each time.
The Social Network is about ENTREPRENEURSHIP. The company is a social networking company, but it could be Apple or Microsoft or Google or one of any number of other companies.
Watch the movie from THAT perspective and it opens entirely new parts of your brain. It’s not ABOUT Facebook, but rather the CREATION of company that became Facebook.
The networking need for business cards has not disappeared because of online marketing. Unless you never leave your computer to venture into the real world, you do need something to hand out to people who want to know what you do and how to contact you.
But as on probably everything else in marketing, social media has had an impact on business cards.
There was a time not long ago when few people would consider putting their photos on business cards. Yet now that we are so accustomed to seeing people’s photos on their social media profiles, a photo on a business card doesn’t seem that unusual.
And as people have pointed out at networking functions I’ve attended in the offline world:
When you meet several people at one event, it is helpful to have a photo on each business card to remind you which person went with which card.
Thus I admit I was rather annoyed when I was cced on an email that informed the email recipient that someone in the same professional field stated “he had never seen a photo on a business card” for someone in that particular field.
In my opinion “never seen” are not acceptable words in a global online world where major changes are happening every day and where Facebook has over 500 million members worldwide, the equivalent of making Facebook the third largest country in the world.
Phyllis Zimbler Miller (@ZimblerMiller on Twitter) and her social media marketing company partner Yael K. Miller (@MillerMosaicLLC on Twitter) work with clients to effectively use social media to get in front of their target markets.
For more social media marketing information, sign up now to get blog post email notifications at www.millermosaicllc.com/get-miller-mosaic-llc-blog-feed/
One of the things I find so amazing about using social media effectively to promote your brand, book, cause or business is the ability to create something from nothing.
Now let me explain, because I don’t really mean “nothing.”
What I mean is taking a product or service or cause that is blurry around the edges – not really clear what is on offer and for whom – and creating both an effective social media presence and relevant social media engagement that together clearly define the what and the for whom.
For example, let’s say you are a photographer. Announcing you are a photographer and showing your portfolio online does not make you stand out from the other photographers.
But, for example, imagine your specialty is photography of young children. Now you share information on Twitter and Facebook on such topics as what elements are needed for a good photo of a child. In this way you can differentiate yourself from other photographers.
Or let’s say you’re a licensed acupuncturist who has studied acupuncture intensively for four years, yet you find yourself competing against other people who have taken a couple of weekend acupuncture courses.
By sharing your extensive acupuncture knowledge on social media sites you can carve out a reputation as someone who really knows how to use acupuncture to treat specific conditions.
Bottom line? By developing a strategic social media marketing plan to support your Unique Selling Proposition (your USP), you can get in front of your prospective target markets while at the same time differentiating yourself from other people who offer similar products or services.
Phyllis Zimbler Miller (@ZimblerMiller on Twitter) and her social media marketing company partner Yael K. Miller (@MillerMosaicLLC on Twitter) work with clients to effectively use social media to get in front of their target markets.
For more social media marketing information, sign up now to get blog post email notifications at www.millermosaicllc.com/get-miller-mosaic-llc-blog-feed/
What better time than now to review our own social media marketing activities: Where have we come from and where are we going with our online relationship efforts?
What I find interesting is the lack of continuing education requirements for social media participation. Look at all the professional fields that require continuing education credits, from attorney and accounts to doctors and all kinds of others professionals.
Yet, in setting up our social media profiles, we often think once we’ve done the setup we’re finished forever. All we have to do now is participate and what’s left to learn? Trust me, in the world of effectively using social media marketing, what’s left to learn is so immense that it’s almost impossible to keep up with.
Why then is it important to try to stay current with the most relevant elements of the top social media sites? First, because there are always major changes – changes that frequently mean more opportunities for us. (One example is that Facebook promotions no longer require approval or $10,000.)
Second, because things that we did early in our social media participation may not now be the best practices. (One example of this is that many LinkedIn members do not realize that, by going into the “edit profile” mode, they can get a customized LinkedIn URL.)
If you’re not sure whether the elements of your social media profiles are the best they can be, check out the profiles of people on these sites who you know to be very knowledgeable. See what elements these people have that you don’t have – or which elements you have that are not on their profiles.
Then figure out how to adapt the elements of effective profiles for your own profiles. Review your social media profiles now rather than putting this task on a future “to do” list.
Phyllis Zimbler Miller (@ZimblerMiller on Twitter) and her social media marketing company partner Yael K. Miller (@MillerMosaicLLC on Twitter) work with clients to effectively use social media to attract their target markets.
Facebook guru Robert Grant is someone whose social media marketing information I truly value. (A few months ago I listened to all the videos comprising his Crowd Conversion 2.0 online course.)
Having just told a friend that Facebook, LinkedIn and Twitter are adapting more and more features from the other two, I clicked on Robert’s email with the subject “If You Don’t Know This You Will Get Banned From Facebook!” because I certainly want to ensure that I don’t get banned.
What I found was a brief email with a link to a video. And I clicked on the video and watched in fascination as Robert demonstrated a new wrinkle in adding a friend on Facebook.
The openness of sending a friend request has been changed to a request model closer to that of LinkedIn, where you are suppose to know the person before sending a connection request.
And this is truly a game changer for adding friends on Facebook — plus a quicksand trap if you don’t follow the new rules.
Rather than explaining this new Facebook friend change, I urge you to watch this video by Robert Grant. The Facebook personal profile account you save may be your own!
…there will be a little bit o’ rock & roll here like all things Rock The WorldTM.
Technology professionals have it both good and bad on LinkedIn. For the good, there are all those great people that can provide the opening to the next client, the next job, the next friend. LinkedIn is loaded with peers and clients for technology people. Lots of great music out there, you could say.
The bad part of LinkedIn for technology professionals is that everyone and his uncle is out there on LinkedIn and it is harder than ever to STAND OUT. How many people need a T1 nowadays? One call can get you 20 bids! It’s a tough business.
An irresistible tip right from me – “Fit In and Stand Out”. If you must wear a tie, make it a Jerry Garcia tie and a colored shirt. Make sense? Read on…
LinkedIn Recommendations Set You Apart
For the bad, there are so many people just like us out there that it’s easy for us to get lost in the shuffle. There are so many bands that all sound the same. The LinkedIn Profile and specifically, the LinkedIn Recommendation can help a LOT. It can help show the Rockstar that you are in your line of work.
You don’t have to be a LinkedIn Rockstar to understand the importance of LinkedIn Recommendations. Chris Brogan (@ChrisBrogan) did an excellent write-up in a recent Blog Post. See the post. Some of our readers have reached out asking for my to jump in on the conversation, specifically since the topic has great application to my fellow technology professionals, whom I now train to use LinkedIn. Why?
First of all, a recommendation shows that you were there, it is proof that you DO the things that you SAY you do. It is a way to “Back it up” as Kid Rock might say. A good book is like a good album isn’t it. Songs are chapters.
We were in the studio cuttin’ a record, oops I mean writing a LinkedIn book, and it came out pretty good. Rock The World with your Online Presence is 188 pages devoted entirely to LinkedIn Profile development and SEO optimization. Over the last year, readers have contacted me and suggested that I share some of the material and the LinkedIn Recommendations part was suggested. I couldn’t resist the request, so here is the single best LinkedIn Recommendation tip we talk about in the book.
This tip is particularly well suited to technology professionals with whom I most closely relate, but it really works for just about everyone. One should speak from what one knows and you can see that 250 LinkedIn Recommendations (from real customers, co-workers and partners) can show you a nice array of what this looks like in action. Notice that they are spread out so that they paint a broad, yet detailed picture.
I suggest that most business professionals have 10-20 LinkedIn recommendations from customers, partners, co-workers and maybe even investors. This is your 3rd PARTY VISUAL PROOF. Spread them out.
My Best Recommendation advice…
…for technology professionals: Ask others to describe projects you worked on together and say some nice things about the result of your contribution. Ask them to use numbers where it makes sense. It paints a picture of what it is like to work with you in business. LinkedIn is about business after all.
A recommendation that is not specific has deflated value. Should it say: “I really like their music” or: “Once I heard that 7-minute guitar solo on Free Bird, I had to go to the show, get the album, join the fan club, play it for all my friends”. You decide!
Describe Project Results
LinkedIn Recommendations cater especially well to projects and that is where technology professionals can benefit especially well. An example:
“Franklin and I worked on a 20-city telecom roll-out. He helped us design it and was with us all the way through the turn-up including the ribbon cutting ceremony. This project was a success because of Franklin. I suggest you reach out to him!”
The advice of friends
Sales professionals everywhere know the power of testimonials. For those in sales roles, we suggest you check out our partner Townsend Wardlaw’s wisdom on the subject - Top 10 ways to Use LinkedIn for Sales Success. Townsend rocks the sales world but he’s into a bit more modern music than the “analog-driven” vinyl-recorded LinkedIn Rockstars.
About me and why I can write this particular focus
I spent 20 years in technology sales and started training on LinkedIn over 4 years ago, showing others how to become accomplished with LinkedIn by following our LinkedIn Business Methodology.
I lived the technology sales life: I carried a monthly sales quota, went to President’s Club, worked in a cube at a branch office, worked at Corporate HQ, home-officed, VPN’d in, got LAID OFF (more than once). I did it all.
Networking for me was Twisted Pair, DS3, Servers. Now my networking is all LinkedIn, Twitter, Facebook, YouTube, WordPress, Meetups and everything that goes with it. You might call what I do now Layer 8 networking.
Thanks to Mark Watts of Manchester, England (www.seomanchester.org.uk), who found my company Miller Mosaic on the Internet and with whom we are now working, here is confirmation of the importance of social media in search engine results:
[B]oth Bing and Google have confirmed … that links shared through Twitter and Facebook have a direct impact on rankings (in addition to the positive second-order effects they may have on the link graph). This has long been suspected by SEOs (in fact, many of us posited it was happening as of November of last year following Google + Bing’s announcements of partnerships with Twitter), but getting this official confirmation is a substantive step forward.
This quote is from the December 2nd blog post by Randfish, the CEO and co-founder of www.seomoz.org, and the link for the entire article is below.
What does this mean for those businesses that insisting on keeping their heads in the sand about social media?
It means there are even more reasons why you should be actively participating on social media. The new year is almost here. Start planning now how 2011 will be the year you truly harness the power of social media.
Phyllis Zimbler Miller (@ZimblerMiller on Twitter) and her social media marketing partner Yael K. Miller (@MillerMosaicLLC on Twitter) are committed to taking the mystery out of social media so that individuals and companies can utilize the power of social media to attract more business. Get their FREE report “5 Tips for Staying Top of Mind With Your Prospective Target Markets”
The one thing that can be said with certainty about Internet marketing is that it will always be changing.
Sites will become popular or lose their popularity, new opportunities will present themselves and work or not work, and innovation after innovation will be announced.
What does this mean for your own company online marketing?
First, let’s agree that Internet marketing is a hub with many different spokes – including social media marketing, email marketing, article marketing, blogging, pay-per-click campaigns, etc.
Second, we can also agree that you do not have to participate in every different spoke activity. You have constraints of time, budget, interest, relevancy to what you have on offer.
Third, I’d like to venture that we can agree that there is always room for improvement on what we’re doing, regardless of what online activities we’re engaged in.
My social media marketing partner Yael K. Miller and I are always looking for ideas on how to revise what we’re doing. Instead of feeling threatened, we embrace the opportunity to tweak elements on our website, our service offerings, or anything else of ours.
I started out in my adult life as a journalist, and getting feedback on how to improve a news story became second nature. Instead of taking the critique (not criticism) personally, I learned to be open to the possibilities of revising.
As December is upon us and people look towards the coming year of 2011, this is a good time to resolve to embrace change in order to better utilize Internet marketing to get in front of – and create relationships with – our target markets.
P.S. Thanks to encouragement from copywriter Cathy Goodwin (@CathyGoodwin on Twitter), Yael and I have revised the home page of our company website. Check this out now at www.MillerMosaicPowerMarketing.com
Phyllis Zimbler Miller (@ZimblerMiller on Twitter) and her social media marketing partner Yael K. Miller (@MillerMosaicLLC on Twitter) are committed to taking the mystery out of social media so that individuals and companies can utilize the power of social media to attract more business. Sign up now to get email notifications of new Miller Mosaic posts.
If you have an event that does not charge admission, you need to decide if you just want people to show up and collect business cards, or if you want to gather the registrations to list build. This post however is not an exercise in list building.
In our example case study, the 2010 8th Annual Integrated Alliances’ Denver Holiday Party, we not only had an admission fee, we had three:
Early online registration (up to a week prior) $29
Final week online registration $39
Walk-in registration $49
We elected to use a 3rd party online registration system to manage this aspect of the event; this is where money changes hands. We promoted it on all of the major social platforms and pointed our vanity URL back to the primary site.
Fortunately, the major online registration systems can handle customization of the event page as well as all the registrations, check-ins, name badges and other important details. We selected www.EZRegister.com as the primary registration and EventBrite as the backup site. (Although having two registration sites can be troublesome at the actual event, you can’t afford to have your site down. We STRONGLY recommend that you only promote your primary registration site unless they have serious technical problems.)
In Part 1 of this series, we learned to use a Pretty URL for the event that actually redirects users to the selected registration site; it can also be quickly redirected to the backup site should serious issues crop up.
Super Tip #3- Make the registration site gorgeous! Use pictures, links, formatting, bullets… make it shine. Preparatory tasks such as to crop and resize images should be done outside of online systems to get the best results.
Super Tip #4- Use Social Media Platform features wisely. When you select Share or Promote or Tweet, you may get results that are not what you expected. If you’re not sure where it will post or how it will look, test during late night hours and be sure to delete any unwanted posts immediately! As you post, always customize default text. Always! Especially as you post on different platforms. Try to customize the text for your audience and target market. It is better to get more of the right people to an event rather than just lots of people.
Super Tip #5- Include a phone number for people to call; choosing one that reaches a live individual able to answer the most common questions about the event. Have a cheat sheet handy for anyone who might answer the phone with quick answers.
Be sure to check back for Part III coming soon! Get more tips and insider real-world strategies for using Social Media to promote and support your events and improve your business outlook.
It seems events are a central part of Social Media, which has its roots in Social Networking. We are talking about the PHYSICAL, in-person interaction between individuals, particularly at live events.
As such, the major Social Media platforms either have direct support for events or they are used to support the promotion of events and even activities AT events.
In this multi-part series, we examine some techniques for maximizing exposure for your event on Social Media. We highlight our just-completed 2010 8th Annual Integrated Alliances’ Denver Holiday Party (Nov 30, 2010) as the real world example; because real world is better than theory.
The series will cover some strategies, techniques and explore some simple, yet amazingly powerful extras along the ways – Super Tips.
We will explore all of the major platforms (LinkedIn, Facebook, Twitter, Meetup.com, YouTube and Blogs) and what they offer to help you promote and manage events and to manage invaluable follow-up after events.
First, you must use care and consider scope. What actions happen first is VERY important as you spread the word and try to avoid making mistakes, some of which cannot be corrected.
On the scope side, this series is not designed to teach event planning, although these cutting edge practices from the front lines will be of a lot of interest to event planners and even to event attendees.
We start with this information given – date, time, location, cost, descriptive text, pictures, links. See the event information for the real world case study – the 2010 8th Annual Integrated Alliances’ Denver Holiday Party.
Super Tip #1- Promote the event using an easy to remember, nice looking Domain Name (URL). There are many reasons for this. You will want to forward but NOT mask the domain if your target is using a payment button such as Paypal.
The vanity URL looks good in text and in print. You can’t click on a flier (i.e., www.DenverHolidayParty.com).
The vanity URL replaces ugly URL strings with something attractive that reinforces your brand and makes it easy for people to remember (i.e., www.DenverHolidayParty.com).
It gives you the flexibility to redirect it to any place you like (e.g. Landing Page, Primary Registration Site, Backup Registration Site, Event Closed Screen, Post-event site).
In our case, we used 2 such domains – DenverHolidayParty.com and SocialNetParty.com. In fact, after the event, each is now redirected to the pictures on Metromix, taken by photographer Howie Grapek. Metromix is a division of Colorado’s #1 TV channel 9News.
Super Tip #2- If you want others to promote your event, make it easy for them. Create a simple 1 page flier and host it on the web, like on your web site or blog site. You can update it as the events shapes up and interested parties can always get the latest version to download. It works with tip #1 as well. We still have our promotional flier for the event up at SocialNetEvents.com; check it out.
And then check back for Part II and Part III coming soon! Get more tips and insider real-world strategies for using Social Media to promote and support your events and improve your business outlook.
The LinkedIn Rockstars, Mike O’Neil & Lori Ruff, recently recorded a 60-minute Webinar entitled Event Networking with Social Media. Learn to find events, work events properly and follow up after events using Social Media like LinkedIn, Twitter, Facebook, Blogs. The recording is available for free playback.
The closest thing to Pink Floyd (Roger Waters) is in town and I almost didn’t make the show. A really important Oracle presentation came up that I just had to attend. But, a few handshakes at the end of the Cloud Computing presentation, and I ran for the door, headed to downtown Denver. I knew it was underway when I got there. I knew exactly what I missed too as this tour is PINK FLOYD’S THE WALL, END TO END, with a nice long intermission.
So, I did not see the very start – a SIN for any show but for a Rock Opera it is extra bad; I know. But I DID make it and it was everything one could ever imagine (I have a VERY BIG imagination).
The take-aways? The Wall is DARK, scary, complex, a form of rock opera, a masterpiece, yes. It lends itself well to Pink Floyd level super-production and it was all that one wouldexpect.
I sat right at the top of the wall in obstructed view, 90 degrees from dead center. Very good for a little while, very bad overall. You could see both sides of the wall at one time. Here is the view above the Wall.
I got restless and did my usual “walkabout” to look at options to settle in for the show. Cool people to be around. It wasn’t hard. People around me were “hi 5-ing”, hugging, sharing things, almost like a Grateful Dead show (except with a slightly different type of audience).
So, I ended up watching the show from a hallway dancing and air guitaring. Of course there was plenty of tie-dye action and lots if Pink Floyd prism shirts.
To miss something like this is to live with regret for the rest of your life. I have such regrets – The Police Reunion, Madonna, one-time shows like Fagan-McDonald-Scaggs. I am pleased to report that Roger Waters is NOT among them. I have some iPhone Video on my Rockin’ Facebook page. We’ll see if it stays there. I was one of 10,000 people shooting video. iPhone was definitely the tool of choice.
Having worked in international marketing for Max Factor many years ago, I am well aware that companies often run through their marketing budgets before year end. This means these companies must wait until the new budget year (often the calendar year) to undertake new marketing initiatives.
But why wait until Monday, January 3, 2011, to start planning to use social media effectively to get in front of your target markets?
Why not do the planning now so that you are ready to hit the ground running when the marketing budget spigot is turned back on?
It is as silly as an ostrich sticking its head in the sand to go on insisting that your company does NOT need to use social media. If you want to still be in business in the year 2013 you will start using social media before then. And the sooner the better.
And here is the important thing when it comes to using social media effectively:
It is okay to say “I don’t know how to do this.” We don’t all have to magically know everything. But we do have to have an open mind to learning and implementing new marketing opportunities.
In preparation for effectively using social media marketing, here are previous blog posts of mine that can help you learn more now:
Phyllis Zimbler Miller (@ZimblerMiller on Twitter) and her social media marketing partner Yael K. Miller (@MillerMosaicLLC on Twitter) are committed to taking the mystery out of social media so that individuals and companies can utilize the power of social media to attract more business. Sign up now to get new social media marketing posts.
The incredibly informative ebook report “279 Days to Overnight Success” by blogger Chris Guillebeau (see link below) is filled with valuable information that he freely shares. And although I have read many books, reports and blog posts about blogging, I still learned a great deal from him.
One important thing I realized from his report is that a blogger has to be clear what his or her main reason for blogging is.
And it appears to be one of these two categories:
1) Those who set up a blog as the reason for their website (regardless of whether the blog is hosted or self-hosted).
2) Those who have a blog as an additional part of their website or have a separate blog to support the activities on their website.
Chris’ report is directed at people who are in the first group, even if they eventually earn money in some way from their blog. And this report is probably “must read” material for people whose online efforts are centered on growing their blog – and it is valuable material for everyone else who blogs or is considering blogging.
Before you read his report and possibly feel badly at what you are not doing, spend a few minutes figuring out your own personal reasons for blogging.
With this focus clearly in mind, read his report at http://chrisguillebeau.com/3×5/overnight-success/
Phyllis Zimbler Miller (@ZimblerMiller on Twitter) and her business partner Yael K. Miller (@MillerMosaicLLC on Twitter) are committed to taking the mystery out of social media so that individuals and companies can utilize the power of social media to attract more business.
For more useful social media marketing info, sign up now to get email notifications of social media blog posts at www.millermosaicllc.com/get-miller-mosaic-llc-blog-feed/
Life at #20 in the world on LinkedIn is different. Little things that for most load up in a few seconds can take minutes and even time out. You receive this message:
“Your LinkedIn InBox is currently unavailable. You can continue to use all of LinkedIn’s other great features”. I guess the massive network taxes their servers a bit. I get it.
I had been to the heights of 29,990 connections on LinkedIn several times before, but never all the way to 30,000. In fact, I have removed over 1,500 (fake or real) people from my network before getting to this point.
This time I wondered what would happen if I actually hit it. Well, I have news to report. First though, this is what 30,000 looks like:
Here it is in another place:
But wait, that’s 30,048 and 30,001. The LinkedIn Limit is 30,000.
Well, it appears as though there is a math bug in LinkedIn that few would ever know about, then again notice. This is what it really is:
So, what happens if you have 30,000 connections and try and accept an invitation? It just keeps refreshing the screen. No message, just a continual refresh until you delete at least one connection. That’s the real scoop from the very front lines of LinkedIn.
I just deleted another 200 so I could begin connecting with others, people that are CURRENT in my business life. Who was #30,000? It was none other than the CEO at Jeffrey Gitomer’s TrainOne, Noah Rickun. Jeffrey Gitomer, whom I have seen perform live, is my mentor along with the likes of Chris Brogan, Joel Comm and even Steve Jobs. Noah is also an accomplished Social Media speaker, appearing often around the country (around the world actually).
In the work that we do here at Integrated Alliances, training on LinkedIn and speaking on Social Media, we do a lot of R&D and this is an example of the depths of our R&D. For another great looking network, look at LinkedIn’s #98 in the world (#8 woman) Lori Ruff. Lori is one of the worlds foremost authorities on LinkedIn, Social Media and SOCIAL MEDIA PRIVACY.