MTV has been sorely behind the times in Social Media and frankly, anything really new and cool (for the most part). Looks like that will change, at least in some circles.
MTV Networks aims to lure more advertisers to its mobile properties with eye-catching ads through a new partnership with Crisp Wireless. Under the agreement, MTV will work with Crisp to develop rich media ad options for marketers across mobile sites for its networks including MTV, Comedy Central, Spike, Nickelodeon and CMT.
It does NOT look like VH1 (owned by MTV Networks) is affected by this agreement.