Carolyn Howard-Johnson’s new book “Frugal and Focused Tweeting for Retailers: Tweaking Your Tweets and Other Tips for Integrating Your Social Media” is for everyone – not just retailers – who wants to use Twitter more effectively to promote a brand, book, cause or business.
Carolyn’s years of experience as a writer and retailer make this book a cornucopia of information on how to use Twitter to promote a retail store – and by extension the examples can apply to almost any endeavor.
This book is an excellent addition to Carolyn’s How to Do It Frugally series of books – and it is an excellent resource whether you are a beginner or a pro on Twitter. Carolyn has included in one easily readable book all the beginning information as well as the advanced techniques that can help you effectively use Twitter.
(Trust me, I have read several books on Twitter and am on my fourth three-ring-binder of Twitter information I’ve read – and in this book I learned things I didn’t know.)
The thing is, the “simple” Twitter microblogging platform actually leaves room for all kinds of innovative uses. And as Twitter continually makes changes, new opportunities arise. Or, sometimes, as in my case, one forgets about some of the techniques one has used and a refresher comes in handy.
FYI – Here’s one of the opportunities that I personally needed reminding about:
RSS Feeds …. is a tool letting your Tweets be seen in many different places on the Web. All you need do is copy and past the HTML code that you find when you click on RSS Feeds link into your Web site, your blog, your other social networks. Like magic your Tweets will appear there.
If you want to ensure that you are getting the most you can out of participating on Twitter, get this book right now! You’ll be glad you did. (And, yes, this is an affiliate link for Amazon – I highly recommend this book!)
© 2010 Miller Mosaic, LLC
Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is the co-founder of the social media marketing company Miller Mosaic Power Marketing, which has launched the Miller Mosaic Inner Circle mentorship program.
