In prepping for Version 3.0 of Rock The World with your Online Presence, our hit LinkedIn Profile and SEO book, we had to make a little extra room. Since our book was released, right after the LinkedIn design change in late 2009, the LinkedIn Company Profile feature came on board and we had to dive into it of course. In the Rock The World book we refer to these instructional videos as “Timeless Updates”.
In this video, we (Mike O’Neil and Lori Ruff, The LinkedIn Rockstars), explain the limits regarding LinkedIn Company profiles. Lori even provides some extra tips that only VIEWERS of the video get to learn.
Limit #1 – The key LinkedIn limit regarding company profiles is the space allowed for the Company Description. It is 1,500 characters and carriage returns count as 2 here. Use a word processor and copy/paste the text. ♦ Special characters ♦ are not a bad idea either. Short paragraphs, some bullets. Think of it how you would think of a LinkedIn Profile Summary in many ways.
Limit #2 – Specialties are tags that you can add to increase your appeal to individuals and search engines. You get up to 20 keywords or key PHRASES. Watch the video for the secret tip on getting the most out of Specialty tags.
There are other limits that you are not likely to run into (# of products or services listed). If they become significant, we will feature a post on those as well.
This video itself is a LinkedIn Success story. Through LinkedIn inviting, LinkedIn Thank You Messages (ala Gary Vaynerchuk’s book “The Thank You Economy“) and a little insight, Splash Media founder Paul Slack and Integrated Alliances Founder Mike O’Neil struck up a relationship that led to a meeting and to this video interview.
In the interview with former CNN anchor Renay San Miguel, Mike O’Neil discuses corporate adoption of LInkedIn and the capabilities that the LinkedIn API will bring to users in 2011.
Splash Media provides turnkey social media solutions for small and medium sized businesses who can’t quite afford to bring on a full-tome Social Media specialist. Integrated Alliances provides corporate LinkedIn training solutions, primarily for sales teams at technology firms. The IA executive team of Mike O’Neil & Lori Ruff are also dynamic keynote speakers on Social Media.
This is what comes from 1) being authentic 2) writing custom invitations 3) being referred and 4) sending Thank You messages. This is the actual string. IT IS BEST READ FROM THE BOTTOM UP.
Thanks for linking to me. I look forward to learning from you.
Thought it would be fun to share my first album and first concert with you:
First album: (7th grade) Deep Purple: Machine Head. My friend had an older brother who had it and I had to have it. (I am not counting the Bobby Sherman album that I cut out of the back of a Cheerios box
First concert: Aerosmith and Golden Earring – also 7th grade.
On 04/12/11 1:03 AM, Mike O’Neil wrote:
Thank you for the invitation to connect on LinkedIn. Your profile comments are very inspiring to me. I watch Almost Famous nearly every month.
We ROCK at LinkedIn. As “The LinkedIn Rockstars”, we speak, train and write real books on LinkedIn and Social Media at an expert level all over the world.
Rock? I played the Fillmore in San Francisco Nov 2010, sharing the stage with members of the Allman Brothers, Paul McCartney’s Band and even Aerosmith, but that’s a different story…
♫ So, why does this matter? ♫
We take this Rock n Roll side and funnel the energy into our LinkedIn Corporate Sales Training Programs, refined over 5 years and 400+ LinkedIn training sessions.
Getting to Top on LinkedIn (29,900+ connections) taught me things that I share with our clients – mostly tech companies with sales teams.
We wrote “Rock The World with your Online Presence”, the world’s #1 rockin’ LinkedIn business book. It’s a near bible for LinkedIn Profile Optimization and related SEO, the 188 pgs packed with classic rock song references.
Interested in talking further? If so, simply REPLY back. Myself, or someone from our team, will listen, understand, share some insights and help you take the next steps LinkedIn and business development.
The LinkedIn Rockstar
You might also check out my partner Lori Ruff, The LinkedIn Diva, at http://LinkedIn.com/in/LoriRuff . She rocks too!
On April 11, 2011 8:00 PM, John King wrote:
Most things in the Social Media world have limits and LinkedIn is no different, some limits are really important to take into account. Only 3,000 invitations? 300 characters to invite someone to join your network? I didn’t know that!
With few exceptions, everything LinkedIn-related has limits. Being curious and used to maxing things out, we set out to do just that with LinkedIn, especially LinkedIn profiles. LinkedIn’s limits, like the 3,000 Invitation limit or the 50 Group limit, really matter and you MUST plan accordingly or you can “be stuck in the desert with no food or water”.
In some cases it is really important to know about the limits. Some of them have “irreversible consequences”, e.g. deleting email accounts. At the same time, there are areas without limits, e.g. the number of jobs or schools. For example, the Summary section has 2,000 characters; how many should you use? Prince has the answer: “1999” of course!
Think of different ways to express yourself and your message then effectively use the space LinkedIn affords you. Fill it up, ‘Take it to the Limit” (The Eagles 1976).
The LinkedIn Counter
In many cases, LinkedIn will be really helpful and tell you when you go “One Toke Over The Line (Brewer and Shipley 1971) by counting the characters for you. It is even turns red when you cross “0” so you really can’t miss it. This counter tool is showing up more and more and it’s a great development.
For example, if you paste text into your summary text box, click on “Save” and get an error message, it will tell you that have used 2,050 characters and you are only allowed 2,000. It won’t let you save it until you comply with the limits. The following numbers indicate the maximum number of characters allowed in each field type.
LinkedIn Profile Limits
Number of Profiles you can have: legally one, technically there is no limit
Picture: 4 MB file upload that results in an 80 x 80 pixel picture
First Name – 20 char.
Last Name – 40 char.
Former/Maiden Name – 40 char.
Headline – 120 char.
Website Custom Tag – 36 char.
Status field – 140 char.
Public Profile URL – 46 char.
Summary – 2,000 char.
Specialties – 500 char.
Number of Companies – unlimited
Company Name – 100 char.
Company Display Name – 100 char.
Position (Job) Title – 100 char.
Position Description – 2,000 char.
Number of Educational Institutions – unlimited
Education/Degree – 100 char.
Education/Fields of study – 100 char.
Education/Activities and Societies – 500 char.
Education/Additional Notes – 1,000 char.
Number of recommendations – unlimited
Number of characters in a recommendation – more than you should ever use!
Interests – 1,000 char.
Groups and Associations – 1,000 char.
Honors and Awards – 1,000 char.
Contact Settings – 1,000+ char. (if you go over in this field, it simply will not save your changes. The most we have seen is 1,495 char., but the total is less than 2,000 char.)
Other Important LinkedIn Limits (for all users)
Total Number of Direct Tier 1 Connections you can have – 30,000 total
Invitations that you can send to others – 3,000 lifetime
Invitations you can accept – no limits
Number of people you can send a message to at once – 50 people Tier 1’s
Number of LinkedIn Groups you can join – 50 Groups (plus 50 more subgroups)
Number of Status updates per day – no limits
LinkedIn offers up 3 Website links in your LinkedIn profile. Mike O’Neil, The LinkedIn Rockstar, explain that while users might be tempted to use them for a Blog or for Twitter, this is NOT, however, where they should be used. LinkedIn has special support for Blogs (through Applications) and special support for Twitter.
Facebook is one link you might consider adding and it begs a question. Should it be a link to your Facebook Profile or your Facebook Page? If you don’t have a Facebook Page, then that’s an easy one to answer – your Facebook Profile.
My partner Lori Ruff and I are trying a new idea for handling URL’s, especially Social Media URL’s, and it is in use on our LinkedIn profiles. We are using a site that houses ALL of our URL’s, www.itsmyURLs.com, so people can access to all 15 or so of our Social Media links in a nice easy to select format. Here are 3 examples – combined and individual.
A few days ago Facebook released its new format for Facebook Pages (formerly called fan pages) – which are intended for businesses as opposed to your personal Facebook profile.
And some of these changes offer new opportunities for using your Facebook Page as part of an effective social media marketing strategy.
That’s the good news. What’s the bad news?
Facebook Pages will be even more complicated for business owners to use.
Let’s start with the rollout date. While you can preview the format change on your Facebook Page now, if you click to upgrade to the new format you can’t change back.
Then there’s the confusion as to the date on which everyone’s Facebook Page will automatically change to the new format. First I read March 10th, then I read March, so people are guessing March 1st.
And then there’s the problem that you won’t be able to use FBML tabs (which allow you to create customized tabs with simple html coding) after March 11th. But if you already have these tabs, they supposedly won’t go away.
Confused? This is just the beginning.
One major change is that the dimension size for customized art on your Facebook Page is going from 200 X 600 pixels to 180 X 540 pixels. I’ve already upgraded our Miller Mosaic Facebook Page at www.facebook.com/powermarketing — and I think the customized art looks okay reduced in size. (Obviously from now on we’ll create the art to the new size.)
Another major change is that you are able to switch personalities while on Facebook. In other words, you can switch from being logged in as yourself to being logged in as your Page. Then you can leave comments on other Pages in the identity of your Page rather than yourself.
(But you won’t be able to leave comments as your Page on your friends’ profiles because Pages can’t have friends although they can now “like” other Pages.)
Yes, there’s going to be a learning curve for all of us. But I do think that, in the end, the advantages for businesses effectively using Facebook Pages will far outweigh the disadvantages.
We say that over and over and it becomes quite apparent in our LinkedIn sales trainings. We get asked to explain social media even in LinkedIn class. It’s now part of the curriculum.
Is this your life now?
Communications are coming in from ever direction
Is it a Message, an Invite, a Request, a Recommendation, a Request FOR a Recommendation, an Update, a Post, a Comment, a Reply, a List?
The terminology is a mess!
Are you a Friend, a Fan, a Connection, a 1, a 2, a 3, a Follower, a “Followee”, a Subscriber, a Liker, a “Likee”, WHEW!!
Here are a few helpful techniques that I personally use to get by until a technical solution emerges:
I have my LinkedIn communications settings set so that few communications come to me as individual emails. I only receive messages from the 4 groups I manage. I am on LinkedIn all the time, even on the iPhone. Still, if you check in daily, this communication technique is a good one.
I disconnect from people that over-communicate and are NOT in any way strategic. They are not notified. I have deleted 2,500 people form my network to stay under 30,000 so I really know this one. When “removing connection” the only information LinkedIn gives you is their First Name and Last Name.
As with LinkedIn, I disconnect from people that over-communicate and are NOT in any way strategic. I “unlike” Pages that over-communicate as well. They are not notified. I’ve deleted 1,500 Friends and at least 500 Pages to stay under the 5,000 limit.
Did you know that Page “Likes” count against the 5,000 Friend limit? Yep. If you “fill up” like I did, the first place to start shedding is Pages!
Avoid the massive picture Tags. They seem like a scams, waste your time and fill your InBox needlessly. “Untag” yourself in them. This is especially big around the holidays.
Use tools like Hootsuite or TweetDeck to organize yourself, schedule your Tweets, views conversations (nice!), view select Tweets based on Who, keywords, hashtags and several others. I hope that these quick ideas help you get Social Media communications under control a little bit better. They help me and I am still swamped much of the time. Still, my life is a little more extreme in this area so don’t let it scare YOU rom getting involved with Social Media.
Facebook is really hard for Business to Business (B2B) professionals, aka LinkedIn users, to grasp. It just isn’t second nature for business people, who tend to be a bit older than their Facebook counterparts. I liken it to the “PacMan generation” vs the “Mario Brothers generation”. As one who grew up with squealing modems (300 bps then 1200bps), it seems foreign to me as well. I profess I am a fan of PacMan, Galaga, Asteroids and even PONG.
“Growing up LinkedIn” in the Social Media era makes it even harder. Us “Pacmen” and “Ms. Pacmen” are database minded, we recall bulletin boards, character-based systems. People are records in a database that we search on to engage others for business. That idea is turned entirely upside down with Facebook – 180 degrees.
The differences become so apparent when we teach LinkedIn-oriented people to use 1) Facebook or 2) the Pair of LinkedIn AND Facebook or 3) the triple play – LinkedIn, Facebook and Twitter.
The first big things that they must deal with is the Facebook Profile vs. the Facebook Page. I have even heard other Social Media experts slip up in their speaking, and it really throws audiences for a loop. Profiles are for People and Pages are for business entities and business activities.
This Post will focus more on Profiles. The next will focus more on Facebook Pages.
Here is the simple, straight, abbreviated scoop:
Facebook Profiles are different than LinkedIn Profiles, although they are both share the “1 to 1″ principle. Every person on Facebook MUST have a Profile. It is your identity. A profile is like a Social security Number (SSN), there is one per person.
While it is possible to have more than one it is a violation and one does not want to be in violation of Facebook rules. Good luck getting end user support to clear up problems, nor the problems of the “other” 500,000,000 users.
ONLY PEOPLE HAVE PROFILES. Freeway Ford dos not have a profile with First Name = Freeway and Last Name = Ford (nor any variant). Businesses have PAGES and I will cover that in another Blog Post. Do NOT use a Profile for a business, unless you don’t care if all your work is simply gone someday.
The LinkedIn profile is fully searchable, both within LinkedIn and via Google. Repeat – The LinkedIn profile is fully searchable, both within LinkedIn and via Google.
The Facebook profile CANNOT BE SEARCHED for content in any similar way. No need repeating. It just isn’t for that, it was designed by a college student for other college students. LinkedIn was designed by business people for business people. In fact, the investors in Facebook are all ON LINKEDIN and were early adopters of LinkedIn.
Facebook was started by Mark Zuckerberg in college, as we see in the hit movie “The Social Network”. In fact, Facebook was originally called “The Facebook”, which in turn was based on a student photo book used in Residence Halls at Harvard. Original users of Facebook were required to have an @Harvard.EDU email address to even participate.
Soon one school wasn’t enough, even one country wasn’t enough, the .EDU email requirement was lifted and so the story goes. In fact the movie indicates that it was the infamous Shawn Parker, Founder of Napster and Plaxo, that took Facebook international and suggested the name be simplified to simply “Facebook”.
In came the investors, there were some shake-ups and it is now a great movie, one that The LinkedIn Rockstars, Mike O’Neil and Lori Ruff, watch over and over. We learn something new each time.
The Social Network is about ENTREPRENEURSHIP. The company is a social networking company, but it could be Apple or Microsoft or Google or one of any number of other companies.
Watch the movie from THAT perspective and it opens entirely new parts of your brain. It’s not ABOUT Facebook, but rather the CREATION of company that became Facebook.
Facebook guru Robert Grant is someone whose social media marketing information I truly value. (A few months ago I listened to all the videos comprising his Crowd Conversion 2.0 online course.)
Having just told a friend that Facebook, LinkedIn and Twitter are adapting more and more features from the other two, I clicked on Robert’s email with the subject “If You Don’t Know This You Will Get Banned From Facebook!” because I certainly want to ensure that I don’t get banned.
What I found was a brief email with a link to a video. And I clicked on the video and watched in fascination as Robert demonstrated a new wrinkle in adding a friend on Facebook.
The openness of sending a friend request has been changed to a request model closer to that of LinkedIn, where you are suppose to know the person before sending a connection request.
And this is truly a game changer for adding friends on Facebook — plus a quicksand trap if you don’t follow the new rules.
Rather than explaining this new Facebook friend change, I urge you to watch this video by Robert Grant. The Facebook personal profile account you save may be your own!
It seems events are a central part of Social Media, which has its roots in Social Networking. We are talking about the PHYSICAL, in-person interaction between individuals, particularly at live events.
As such, the major Social Media platforms either have direct support for events or they are used to support the promotion of events and even activities AT events.
In this multi-part series, we examine some techniques for maximizing exposure for your event on Social Media. We highlight our just-completed 2010 8th Annual Integrated Alliances’ Denver Holiday Party (Nov 30, 2010) as the real world example; because real world is better than theory.
The series will cover some strategies, techniques and explore some simple, yet amazingly powerful extras along the ways – Super Tips.
We will explore all of the major platforms (LinkedIn, Facebook, Twitter, Meetup.com, YouTube and Blogs) and what they offer to help you promote and manage events and to manage invaluable follow-up after events.
First, you must use care and consider scope. What actions happen first is VERY important as you spread the word and try to avoid making mistakes, some of which cannot be corrected.
On the scope side, this series is not designed to teach event planning, although these cutting edge practices from the front lines will be of a lot of interest to event planners and even to event attendees.
We start with this information given – date, time, location, cost, descriptive text, pictures, links. See the event information for the real world case study – the 2010 8th Annual Integrated Alliances’ Denver Holiday Party.
Super Tip #1- Promote the event using an easy to remember, nice looking Domain Name (URL). There are many reasons for this. You will want to forward but NOT mask the domain if your target is using a payment button such as Paypal.
The vanity URL looks good in text and in print. You can’t click on a flier (i.e., www.DenverHolidayParty.com).
The vanity URL replaces ugly URL strings with something attractive that reinforces your brand and makes it easy for people to remember (i.e., www.DenverHolidayParty.com).
It gives you the flexibility to redirect it to any place you like (e.g. Landing Page, Primary Registration Site, Backup Registration Site, Event Closed Screen, Post-event site).
In our case, we used 2 such domains – DenverHolidayParty.com and SocialNetParty.com. In fact, after the event, each is now redirected to the pictures on Metromix, taken by photographer Howie Grapek. Metromix is a division of Colorado’s #1 TV channel 9News.
Super Tip #2- If you want others to promote your event, make it easy for them. Create a simple 1 page flier and host it on the web, like on your web site or blog site. You can update it as the events shapes up and interested parties can always get the latest version to download. It works with tip #1 as well. We still have our promotional flier for the event up at SocialNetEvents.com; check it out.
And then check back for Part II and Part III coming soon! Get more tips and insider real-world strategies for using Social Media to promote and support your events and improve your business outlook.
The LinkedIn Rockstars, Mike O’Neil & Lori Ruff, recently recorded a 60-minute Webinar entitled Event Networking with Social Media. Learn to find events, work events properly and follow up after events using Social Media like LinkedIn, Twitter, Facebook, Blogs. The recording is available for free playback.
I always knew that music brought together a team of individuals in a way that is truly magical. I remember the concerts that my employer in the 1990’s, Random Access, knew so well. Management bought big blocks of tickets to shows like The Rolling Stones, Phil Collins, etc. The people we took with us became our best customers if they were not already.
We strategically invite business partners to join us in our Rock Band called “School of Rock”. Playing music together on stage using SIMPLE instruments is amazing business bonding. We’ve been doing Rock Band at restaurants and bars for over a year we really like how SIMPLE it is to participate.
I am at Rock ‘n’ Roll Fantasy Camp in San Francisco learning to create, play, record and perform classic rock music with other “campers”. The “counselors” at the event are real rock stars and I see that they each have business acumen. You will see why.
There is this whole other level beyond Rock Band that I am being exposed to and it is rampant with business overtones. These musicians are small business owners and the company sells a service (their playing, instructing, appearance at events, etc.). Their marketing is based on their brand and the brand of their “past employers”. This is the life of a Rock Star, at least one that is no longer out touring and playing “with the band”.
It was Rudy Sarzo of Whitesnake, Ozzy and ??? that brought these ideas out. Picture the scene – 5 musicians of all kinds of ability thrown together in a room to find a way to jam together – the herding cats principle. He’s the boss and everyone treats him like he’s E.F. Hutton, a very cool E.F.
It made me think of the similarities between the Band and the Business. After all, this is why I am here – to find new influences that we can share with our clients. It’s a real eye opener.
Lead Singer Chief Executive Officer (CEO)
Lead Guitar Chief Marketing Officer (CMO)
Hit single Hot Product
Booking Agent Sales Rep.
In the studio Product Development
On Tour Product Deployment
Downloads Sample product
Radio Interviews Marketing
Free Records Schwag
New CD Version 2.0, 3.0…
Follow me as I explore new territory in this mix of LinkedIn, Social Media, Social Networking and Live Rock Music. See all my links.
In my trek to Rock ‘n’ Roll Fantasy Camp I am promoting myself, my brand, my business and I’m using all the arsenal of Social Media to do it. In this video I discus how I am using my Facebook Page (www.facebook.com/mikeoneildenver) to support my LinkedIn Rockstar Brand.
I am there to learn to create, play and record classic rock music from real rock stars. These are the individuals that write the biggest songs, lay them down and then hit the road to play in front of huge sold out crowds.
The Rock Stars are called “Counselors”. I am a “Camper” and I am in for one heck of a weekend.
More on that as it gets closer but the festivities peak with a performance from the Rock Stars and the likes of me on stage on Sunday night, Nov 7. Tickets are available.
Here is the line-up of real Rockstars that will be teaching The LinkedIn Rockstar the art of crafting, recording and playing live classic rock music, all in a weekend!
I am looking for inspiration and ideas to be a better LinkedIn Rockstar when I speak or train on LinkedIn and Social Media on our Rock The World tours.
My first homework assignment is to get to know the songs we will be learning and playing at the Camp. I had to hunt them all down. Have one only on vinyl (The Ocean from Led Zeppelin)
Surrender – Cheap Trick
Mississippi Queen – Mountain
I love Rock and Roll – Joan Jett
Pretty Woman – Van Halen
Rock and Roll All Night – KISS
Who Do You Love – Bo Diddley
Brown Sugar – Rolling Stones
Livin After Midnight – Judas Priest
You Really Got me – The Kinks
Shook Me All Night Long (AC/DC)
White Room – Cream
My Hero – Foo Fighters
Schools out – Alice Cooper
Day Tripper – Beatles
Bad To The Bone – George Thorogood
Vertigo – U2
Call Me – Blondie
Here I Go Again – Whitesnake
Sweet Child – Guns N Roses
The Ocean – Led Zeppelin
Livin on the Edge – Aerosmith
Foot Stompin Music – Grand Funk Railroad
More Than a Feelin – Boston
Headed For A Heartbreak – Winger
Highway Star – Deep Purple
It’s different listening to a song when you know you are going to be learning how to play it. There will be lots of great business and social Media parallels to be learned. Stay Tuned!
If you’ve been participating on Facebook actively for a length of time, you probably have heard horror stories of Facebook “disappearing” someone’s profile page for an apparent violation of which the profile page owner was totally unaware.
This is why it is a good idea to read those Facebook terms every so often to remind yourself of what is and what is not allowed on Facebook.
In the Registration and Account Security section are some very explicit rules about your personal profile, which is required to be under your actual name.
If someone sends you a link to a page with a company name and you see “Add as Friend” at the top of the page, you will instantly know that this person is using a personal profile page in violation of Facebook’s terms.
At this writing (Facebook does make frequent changes), you “add as friend” on a personal profile, you “join” on a group page, you “like” on a [business] page.
Bonus tip: Make sure to add at least one other administrator besides yourself to a Facebook [business] page. This way, if you unexpectedly get dumped from Facebook, you’ll have someone else to administer the page.
This tip also goes for group pages. And if you are the only administrator but there are other officers of the page, these other officers will still not be able to administer the page if you get unexpectedly banned.
In conclusion, Facebook is a social media site that offers a world of opportunities for personal and business connections. But it is a world owned by Facebook, and you must abide by Facebook’s rules.
BREAKING NEWS: Just after I finished writing this post I glanced down at the front-page of my copy of the day’s Wall Street Journal. The top story headline is “Facebook in Privacy Breach: Top-Ranked Applications Transmit Personal IDs, a Journal Investigation Finds.” Read the Journal article now.
Phyllis Zimbler Miller (@ZimblerMiller on Twitter) and her business partner Yael K. Miller (@MillerMosaicLLC on Twitter) are committed to taking the mystery out of social media so that individuals and companies can utilize the power of social media to attract more business. See their Quick Start Social Media Track.
Social Media is really good at getting your identity out there. Simply existing does some of this, engaging in activities does a lot more. Either way, this “Digital Footprint” is what people will see when your paths cross (and visa versa in most cases).
In our LinkedIn book entitled “Rock The World with your Online Presence”, Lori Ruff and I focus on Digital Footprint as well as super-optimizing LinkedIn Profiles, LinkedIn Search Engine Optimization (SEO) and visibility.
We go through your LinkedIn Identity, section by section, optimizing each component and each LinkedIn setting for maximum effect.
Focusing on LinkedIn, there are 2 main elements to the Digital Footprint. This carries forward into Google, Bing and elsewhere of course.
Your picture is the first. In LinkedIn this should be a headshot just of you. A white background is best. The stiff professional shot you see in newspapers works for some, for others it is a polo, for some it is a Concert T. Still, it has to be a picture.
I once used this picture from the cover of our Rock The World book as my LinkedIn picture. Then, one day it was just gone. LinkedIn had pulled it.
The second part of your Digital Footprint is your LinkedIn Headline. It’s the centerpiece to your Digital Footprint actually. Show up in a list, send a note, participate in a discussion, they all display THIS INFORMATION as well as your picture.
Here is an excerpt from the Rock The World with your Online Presence, a 188 page LinkedIn Profile and Search Engine Optimization (SEO) Guide for LinkedIn and Google.
To get the whole scoop and to get really cranking in business as a result of LinkedIn, check out the Rock The World books. “Rock The World 1″ on LinkedIn Profiles and SEO is only $19.95 and its available at Amazon.com. Learn about the next book in the series, Rock The World with Social Media, (Rock The World 2), The Ultimate Social Media Guide for LinkedIn Users.
From Page 48 in the book – The 70’s Rock Band KISS says “Shout it out loud!”
Your LinkedIn Headline is where you want to focus your greatest attention, especially on a “per-character basis.” You need to leap off the page with your “wordsmithing.”
If the song coming across your radio doesn’t catch you in the first few chords, you might just go on to the next station. The same thing holds true for LinkedIn. The Headline is of particular importance, as it shows up in search results. A good one will attract people to look at your full profile.
The Headline is the first area encountered by a viewer, even before they see your Summary. It is brief (only 120 characters); an ever so important blurb that states what you do and what you are looking for. This is a VERY important area to nail down and take advantage of.
Why is the headline so important? Beyond your name, current company and current job title, it is the text that others see when you show up in search results. If your headline looks interesting, they may click through to your Profile to see more. If they do not find it appealing, it is off to the next person. Use as many of the 120 characters as possible.
TIP – If you type too many characters in any form field, LinkedIn will reject the change, indicate how many you are allowed, and tell you how many you have total. This is a nifty feature that keeps you from having to guess how much to trim.
Here are some examples of “short” headlines:
– President, Strategic Systems LLC
– Business coach helping Entrepreneurs
– Sr. Sales Manager, MCI
– Branch Manager, Phoenix, Cbeyond
– Executive Recruiter specializing in IT
Now, here are some more advanced headlines. Notice the difference:
– Public Speaker, Entrepreneur and Author of “The Total Idiot’s Guide to Yahoo”
– CEO, CommonCraft Ventures LLC, investing in green energy concerns
– Sr. Development Manager, INFO for The Go, developers of mobile applications for the Oil and Gas Industry
– V.P. Sales, Sprint, covering West Coast Operations
– Chief Operating Officer (COO), Managed Hosting PLC, managed data center solutions for streaming media
Some might get even more advanced. Here are real headlines from real experts (found by searching on the LinkedIn keyword “expert”):
– Key Expert Work Injury and Rehabilitation at EU China Social Security Reform Co-operation Project
– EDI/B2B Process Expert, Business Development, Product Management and Wireless Mobile Computing Professional
– On-Air Talent, Lifestyle and Trend Expert, Author, Guest Speaker, Stylist
– SharePoint SME, Workflow Architect at John Wiley and Sons
Here is Mike O’Neil’s headline:
LinkedIn Trainer | Social Media Authority, Speaker, Author | Evangelist, Entertainer ♫ The LinkedIn Rockstar ♫ 29,000+
Here is Lori Ruff’s Headline:
The LinkedIn DIVA, Social Networking Master | Social Media Speaker, Trainer, Author | TopLinked.com | #9 LinkedIn Woman
I’ve listened to Robert Grant of www.crowdconversion.com speak two nights in a row on the incredible power of Facebook’s new social plugins. What are these?
If you’ve been reading Internet marketing news in the last few days, you know that these new features have many people either very excited or very upset.
It seems to me that for marketers and researchers the new features are incredibly powerful; for people worried about privacy issues there are, indeed, new issues over which to worry.
Here are three sites I learned about from Robert Grant — sites that are using a form of the “like” social plugin:
The site http://likebutton.me enables you to see what your Facebook friends “like” by category. In a very easy-to-read format I was able to skim categories:
I spotted one cousin of mine who in the Vimeo category had shared British Pop (do not ask me who this is) and one cousin of mine in the YouTube category who had shared Duran Duran in Studio 2009 (recognized Duran Duran but not Studio 2009).
You have to try this site yourself – remember, it’s your Facebook friends’ likes.
Then I went to http://www.itstrending.com/ to check out this real-time feed of the most shared content on Facebook. This does not appear to be restricted to your Facebook friends’ likes.
And finally I checked out the video about the “like” option on the Levi’s jeans website — http://us.levi.com/home/index.jsp — and it is so obvious the Levi’s people “get” the power of Facebook’s new features.
Check out these three sites yourself. Then in the comments below let me know what you think.
Unless you choose a different option, when fans visit your Facebook page, it defaults to your Wall with just your posts showing. this option can be changed to default to one of the other tabs as well. Better yet, you can make it default to a Static FBML-language (think HTML) based landing page of your choosing.
Picture a Promotional Web Page for you or your business ON FACEBOOK and it does whatever you like. It is a tab on the page, but when visitors stop by, it’s the first thing they see.
My good friend Lisa Hendrickson (Call That Girl) in Minneapolis has a great newsletter and this is from the most recent send. I thought itg would be of a lot of interest to our audience.
The “Koobface” virus (Facebook’s big virus) is at it again and this time, hitting the Twitter folks too.
If you want to get your computer protected before something bad happens to your computer, call Lisa to get some good tools installed. Remember…Norton Symantec, McAfee and most of the big box antivirus software do not catch these viruses!
If you think your computer already has a virus or feel there is something strange going on, Lisa can remove these viruses and give you real time protection before you get infected again. It’s also a good idea to have this protection for just general web surfing anyway. Websites are getting hit too, not just Facebook.
Short list of things to watch out for:
Links sent to you from friends you don’t communicate often with
Broken english in the messages
Exciting messages (Check me out in this video I’m hilarious!)
Email hackers (Change your facebook password to not be the same as your email password)
Short website links instead of the full website link
Wall posts from others that don’t seem normal or appear strange
New Friends requests from people you don’t know in person
Like many people, I started out on WordPress.com for my blog, it was sometime in 2008. Built up a business blog too, also on WordPress.com.
Now, most people in the know think of WordPress.com as the “poor man’s” WordPress. They are not wrong. It is WordPress.org where things get interesting. You have to become a bit of an IT Manager, but it is worth it. Some people hire a vendor – even better idea. WordPress provides a basic migration tool that brings much of what you have created over to the “other side”.
Now for the interesting part…
The OLD blog site is still there and is still being found by search engines, by others. It makes you look REALLY bad, and amazingly bad if you are in the Social Media business like us here at IA.
I had just such an incident happen yesterday so it hits real close to home. We actually had 4 old WordPress.com blogs out there that were like abandon cars. One very insightful individual did the most logical thing in thinking that it was the live site, even though the concert dates on the calendar were all really old.
There are always issues in shutting anything with a URL down. We still have some hooks pointed back there so this is what we did to solve the problem:
For every Page or Post that you think you need to leave a link in place for, do so by making them Drafts and/or Private. The links still work. This might be a time to change/update the Post/Page a bit.
Simply delete out the other pages so long as you think their is no linking to preserve.
On the Home Page, have links and text and even a graphic to redirect them to the new site.
This is a conservative approach. You can just shut them down if you like as well.
Here is an example of an old site that redirects to the new site.
So – here’s the hard-earned lesson:
Anything that you create – a profile, a blog, a web site, will be there until you do something to explicitly take it down. Be thinking about what YOU might have hanging around out there…
Facebook fan pages (not the same as your Facebook profile) offer powerful opportunities to promote your brand, book or business – IF you know how to effectively use these opportunities.
And it’s important to understand these opportunities BEFORE you create your Facebook fan page for your business. And here’s one important reason why:
I received an email from a friend asking me to become a fan of her page. I looked at the title of her page and realized that she’s missed out on a major opportunity. She used for her Facebook fan page title the same words as the URL of her business website.
But what she didn’t realize is that the title of her Facebook fan page can be 75 characters long and is searchable both inside and outside Facebook.
What does this mean? You want to utilize those 75 characters for keyword advantages.
The title of the Miller Mosaic fan page is: Internet Marketing Tips: Twitter, Book, Website, Blog, SEO, Video, Email and the customized URL is www.facebook.com/PowerMarketing (Note that the first has the keywords and the second is easy to remember as it is part of our company tagline.)
The title of a fan page can’t be changed (at this writing) so you have to start over again if you haven’t taken advantage of the 75 characters. And this is why it’s so important to learn how to effectively set up your Facebook fan page before you create it. (See our video/workbook package on how to do this.)
Then once you have your Facebook fan page set up effectively, you can begin to use Facebook ads to attract people who are interested in what your page offers.
Again, how to use Facebook advertising effectively is not very intuitive. I paid for a course to learn how to do this, and now I’m utilizing that knowledge as I test out different ads.
Do you have any specific questions on using Facebook fan pages and Facebook advertising to promote your brand, book or business? If so, leave your questions in the comments section below.
Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant. Her new FREE report is “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business” – grab your report now from www.millermosaicpowerof3.com
For TiE-Rockies’ Members, this is a FREE event. If you’re not a member, it is just $25 and you can pay at the door.
DATE: Tuesday, April 6, 2010, 2-4 pm.
Become a Rock Star on LinkedIn! Repeat Event—Back by Popular Demand
Mike O’Neil and Lori Ruff, nationally renowned LinkedIn Rock Stars, will share inside guidance on how to extract the very most out of LinkedIn and avoid making costly mistakes along the way. LinkedIn is increasinging recognized as THE tool for business professionals and this event will help you get a real handle on it. This is a FREE event for TiE-Rockies members. $25 for non-members. Pay at the door. Register early – Space is very limited.
Get ready for an afternoon of high energy that, at times, resembles a classic rock concert.
Sales Productivity Consultants 2727 Bryant Street, Suite 230*
Denver, CO 80211
Just West of I-25 near Speer Boulevard–this new facility for our trainings is larger with a more central location.
Parking is available in the main lot and on the street.
Please RSVP to me at RH@RaymondHutchins.com.
If you have any questions, please don’t hesitate to contact me.
Seating for 25 people.
Raymond Hutchins Chair, TiE-Rockies Mentoring Committee
While I am a big proponent of using social media marketing to connect with people who might be interested in your brand, book or business, I also know that one size does not fit all.
Yet I also believe that there are some basic elements that, at this time in the evolution of social media marketing, are the most relevant for promoting your brand, book or business.
An effective marketing-driven website as a home base is needed for all online promotion activities. A website you control helps you integrate your social media activities with your overall message.
Given this, I believe Twitter and Facebook fan pages are the top two elements that should be integrated with your website. These three points of an online marketing strategy work well together to promote a brand, book or business.
And because of this belief I offer the free report “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business” at www.millermosaicpowerof3.com
And, yes, I do also participate on LinkedIn, which I believe can have great value. Thus I’d like to share here the following LinkedIn message I received from a headhunter:
“I am curious though, as I was reading through your material and thinking about social networking and its relationship with websites, I was wondering why you didn’t include LinkedIn as one of the “powers.” After all, we are communicating via LinkedIn and came to meet each other via LinkedIn.”
It’s a good question, and here’s the answer I gave:
“Quick answer: LinkedIn can be very good for connecting with people. But in terms of overall power marketing for most people, Twitter, a Facebook fan page and an effective marketing-driven website are the important three elements in promoting their brand, book or business online. For people such as recruiters LinkedIn can be valuable for finding candidates, but that’s a different function than promoting.”
Bottom line? Using social media effectively to promote your brand, book or business requires a strategy. You need to know what target markets you are going after and where you are likely to connect with those markets.
In conclusion, while one size does not fit all, there are some basic elements that form a very good foundation on which most people can build their social media marketing strategy. If you are new to social media marketing, starting with the foundation elements is a good building plan.
Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant. Her new FREE report is “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business” – grab your report now from www.millermosaicpowerof3.com
I have had tremendous success networking at rock concerts recently, especially classic rock concerts – REO Speedwagon, STYX, .38 Special, Poison, Def Leppard, The Dead (Grateful Dead circa 2009), John Mellencamp, Counting Crows, The Police, etc. Best concert ever for networking – Australian Pink Floyd at the Paramount Theater!
Look around the audience and you see “your peers” all around you. They are Tweeting and they are LinkedIn and Facebook users as well. These folks are having a great time and they love to meet people that share their same interests. In this case, it is their interest for music and it is EXACTLY the same musical taste as YOU. How powerful is that?
So, here are some tips for making the most of it:
1. Wear a concert T-Shirt to a concert. I suggest one that is from an artist of the same genre. I recently wore a Pink Floyd shirt at a Counting Crows concert. A Tie Dye is a must for a Dead show of course.
2. Bring your camera phone and take pictures at the show. Ask others around you to take pictures with you in them. Best part – offer to e-mail the pictures to them. Of course, you will need a business card from them or at least an e-mail address and that is where the networking starts.
3. Get good seats down front. People in decision-making roles do not sit in the back.
I try to talk to people who start a chat with me on Facebook. I’m an open networker and will typically know most people I friend on Facebook, but some are just connections on LinkedIn. One such person “Bruce Snowdeal” started a chat with me this afternoon. He quickly moved to the scam. Here’s the conversation copy/pasted from the facebook chat:
because that’s how all the scam messages start… have you seen the commercials?
When I tried to chat back and ask why he was in London, I got a message “you do not have permission to chat with this user.” So, I clicked through to his page… the wall was turned off so no one can write on it, but he listed his websites and his LinkedIn profile. There were also pictures and family albums. I’m not saying he wasn’t in London, but come-on. If he was really in that kind of trouble, would he be chatting with me on Facebook or calling his credit card company for help?
Having said all that, my Yahoo account was hacked last week and a link to a Canadian pharmacy was sent to every one of my connections. It was incredibly easy to go through the process of telling Yahoo that my account had been compromised. The only information I needed to know was information that was publicly available. Scary… on all fronts.
I guess what this post is about then is to be careful. Bruce, if you’re out there and you’re real, I hope you get things straightened out. If you really are a scammer, karma will take care of you. And for the rest of us, don’t be afraid to be online, but use care and common sense just as you would in the real world.