In prepping for Version 3.0 of Rock The World with your Online Presence, our hit LinkedIn Profile and SEO book, we had to make a little extra room. Since our book was released, right after the LinkedIn design change in late 2009, the LinkedIn Company Profile feature came on board and we had to dive into it of course. In the Rock The World book we refer to these instructional videos as “Timeless Updates”.
In this video, we (Mike O’Neil and Lori Ruff, The LinkedIn Rockstars), explain the limits regarding LinkedIn Company profiles. Lori even provides some extra tips that only VIEWERS of the video get to learn.
Limit #1 – The key LinkedIn limit regarding company profiles is the space allowed for the Company Description. It is 1,500 characters and carriage returns count as 2 here. Use a word processor and copy/paste the text. ♦ Special characters ♦ are not a bad idea either. Short paragraphs, some bullets. Think of it how you would think of a LinkedIn Profile Summary in many ways.
Limit #2 – Specialties are tags that you can add to increase your appeal to individuals and search engines. You get up to 20 keywords or key PHRASES. Watch the video for the secret tip on getting the most out of Specialty tags.
There are other limits that you are not likely to run into (# of products or services listed). If they become significant, we will feature a post on those as well.
This video itself is a LinkedIn Success story. Through LinkedIn inviting, LinkedIn Thank You Messages (ala Gary Vaynerchuk’s book “The Thank You Economy“) and a little insight, Splash Media founder Paul Slack and Integrated Alliances Founder Mike O’Neil struck up a relationship that led to a meeting and to this video interview.
In the interview with former CNN anchor Renay San Miguel, Mike O’Neil discuses corporate adoption of LInkedIn and the capabilities that the LinkedIn API will bring to users in 2011.
Splash Media provides turnkey social media solutions for small and medium sized businesses who can’t quite afford to bring on a full-tome Social Media specialist. Integrated Alliances provides corporate LinkedIn training solutions, primarily for sales teams at technology firms. The IA executive team of Mike O’Neil & Lori Ruff are also dynamic keynote speakers on Social Media.
This is what comes from 1) being authentic 2) writing custom invitations 3) being referred and 4) sending Thank You messages. This is the actual string. IT IS BEST READ FROM THE BOTTOM UP.
Thanks for linking to me. I look forward to learning from you.
Thought it would be fun to share my first album and first concert with you:
First album: (7th grade) Deep Purple: Machine Head. My friend had an older brother who had it and I had to have it. (I am not counting the Bobby Sherman album that I cut out of the back of a Cheerios box
First concert: Aerosmith and Golden Earring – also 7th grade.
On 04/12/11 1:03 AM, Mike O’Neil wrote:
Thank you for the invitation to connect on LinkedIn. Your profile comments are very inspiring to me. I watch Almost Famous nearly every month.
We ROCK at LinkedIn. As “The LinkedIn Rockstars”, we speak, train and write real books on LinkedIn and Social Media at an expert level all over the world.
Rock? I played the Fillmore in San Francisco Nov 2010, sharing the stage with members of the Allman Brothers, Paul McCartney’s Band and even Aerosmith, but that’s a different story…
♫ So, why does this matter? ♫
We take this Rock n Roll side and funnel the energy into our LinkedIn Corporate Sales Training Programs, refined over 5 years and 400+ LinkedIn training sessions.
Getting to Top on LinkedIn (29,900+ connections) taught me things that I share with our clients – mostly tech companies with sales teams.
We wrote “Rock The World with your Online Presence”, the world’s #1 rockin’ LinkedIn business book. It’s a near bible for LinkedIn Profile Optimization and related SEO, the 188 pgs packed with classic rock song references.
Interested in talking further? If so, simply REPLY back. Myself, or someone from our team, will listen, understand, share some insights and help you take the next steps LinkedIn and business development.
The LinkedIn Rockstar
You might also check out my partner Lori Ruff, The LinkedIn Diva, at http://LinkedIn.com/in/LoriRuff . She rocks too!
On April 11, 2011 8:00 PM, John King wrote:
We (Mike O’Neil & Lori Ruff) are The LinkedIn Rockstars and we are visiting the Pacific Northwest to deliver a 2-day LinkedIn Retreat in Langley, WA (April 21-22). It is a highly intimate affair aimed at marketing and sales professionals, those tasked with bringing business in the door. The program is hosted by the Langley Center for New Media and Russell Sparkman, Director.
Customers vs. Employers
It is interesting how these very skills map to the job search – finding customers and finding jobs, customers finding you and employers finding you.
While we primarily train corporate sales teams at technology firms to use LinkedIn, many of the skills are highly transferable – to small business AND for career-related activities.
Upon meeting Paul Anderson on LinkedIn (a LinkedIn success story), Mike got the idea to help the local job seeker community and the global job seeker community. Paul liked the idea and this is what we came up with. Hope you like it too!
Regular registration for the 2-day retreat is $548. For most job seekers, this is simply not an option. But there are costs to cover and we maintain a small class size to maximize learning. What is one to do with so many people to help?
Have a contest to gather up the best job seeker LinkedIn tips and award a scholarship, worth $548, to the winner. It can’t be just any contest though.
In an age of widely circulated Tip Sheets, we are seeking new, original ideas. The most creative LINKEDIN-related solutions will be weighted the highest.
So, if you are in the greater Seattle area and would like a chance to win the Job Seeker scholarship to the 2-day Retreat, listen up! This individual MUST report back to the rest of the job seeker community by posting comments on this blog.
We (Mike O’Neil & Lori Ruff) will judge and we like ORIGINAL IDEAS and, as rockstars who love shiny objects, award STYLE POINTS. We will highlight other great ideas as well. To be considered, include the term #RockTheWorld in the post somewhere – hint, good tip on Style Points!
Help out your fellow job seekers by contributing YOUR ideas, comment on each other’s comments, and may the best ideas win (for all)!
Most things in the Social Media world have limits and LinkedIn is no different, some limits are really important to take into account. Only 3,000 invitations? 300 characters to invite someone to join your network? I didn’t know that!
With few exceptions, everything LinkedIn-related has limits. Being curious and used to maxing things out, we set out to do just that with LinkedIn, especially LinkedIn profiles. LinkedIn’s limits, like the 3,000 Invitation limit or the 50 Group limit, really matter and you MUST plan accordingly or you can “be stuck in the desert with no food or water”.
In some cases it is really important to know about the limits. Some of them have “irreversible consequences”, e.g. deleting email accounts. At the same time, there are areas without limits, e.g. the number of jobs or schools. For example, the Summary section has 2,000 characters; how many should you use? Prince has the answer: “1999” of course!
Think of different ways to express yourself and your message then effectively use the space LinkedIn affords you. Fill it up, ‘Take it to the Limit” (The Eagles 1976).
The LinkedIn Counter
In many cases, LinkedIn will be really helpful and tell you when you go “One Toke Over The Line (Brewer and Shipley 1971) by counting the characters for you. It is even turns red when you cross “0” so you really can’t miss it. This counter tool is showing up more and more and it’s a great development.
For example, if you paste text into your summary text box, click on “Save” and get an error message, it will tell you that have used 2,050 characters and you are only allowed 2,000. It won’t let you save it until you comply with the limits. The following numbers indicate the maximum number of characters allowed in each field type.
LinkedIn Profile Limits
Number of Profiles you can have: legally one, technically there is no limit
Picture: 4 MB file upload that results in an 80 x 80 pixel picture
First Name – 20 char.
Last Name – 40 char.
Former/Maiden Name – 40 char.
Headline – 120 char.
Website Custom Tag – 36 char.
Status field – 140 char.
Public Profile URL – 46 char.
Summary – 2,000 char.
Specialties – 500 char.
Number of Companies – unlimited
Company Name – 100 char.
Company Display Name – 100 char.
Position (Job) Title – 100 char.
Position Description – 2,000 char.
Number of Educational Institutions – unlimited
Education/Degree – 100 char.
Education/Fields of study – 100 char.
Education/Activities and Societies – 500 char.
Education/Additional Notes – 1,000 char.
Number of recommendations – unlimited
Number of characters in a recommendation – more than you should ever use!
Interests – 1,000 char.
Groups and Associations – 1,000 char.
Honors and Awards – 1,000 char.
Contact Settings – 1,000+ char. (if you go over in this field, it simply will not save your changes. The most we have seen is 1,495 char., but the total is less than 2,000 char.)
Other Important LinkedIn Limits (for all users)
Total Number of Direct Tier 1 Connections you can have – 30,000 total
Invitations that you can send to others – 3,000 lifetime
Invitations you can accept – no limits
Number of people you can send a message to at once – 50 people Tier 1’s
Number of LinkedIn Groups you can join – 50 Groups (plus 50 more subgroups)
Number of Status updates per day – no limits
LinkedIn offers up 3 Website links in your LinkedIn profile. Mike O’Neil, The LinkedIn Rockstar, explain that while users might be tempted to use them for a Blog or for Twitter, this is NOT, however, where they should be used. LinkedIn has special support for Blogs (through Applications) and special support for Twitter.
Facebook is one link you might consider adding and it begs a question. Should it be a link to your Facebook Profile or your Facebook Page? If you don’t have a Facebook Page, then that’s an easy one to answer – your Facebook Profile.
My partner Lori Ruff and I are trying a new idea for handling URL’s, especially Social Media URL’s, and it is in use on our LinkedIn profiles. We are using a site that houses ALL of our URL’s, www.itsmyURLs.com, so people can access to all 15 or so of our Social Media links in a nice easy to select format. Here are 3 examples – combined and individual.
We say that over and over and it becomes quite apparent in our LinkedIn sales trainings. We get asked to explain social media even in LinkedIn class. It’s now part of the curriculum.
Is this your life now?
Communications are coming in from ever direction
Is it a Message, an Invite, a Request, a Recommendation, a Request FOR a Recommendation, an Update, a Post, a Comment, a Reply, a List?
The terminology is a mess!
Are you a Friend, a Fan, a Connection, a 1, a 2, a 3, a Follower, a “Followee”, a Subscriber, a Liker, a “Likee”, WHEW!!
Here are a few helpful techniques that I personally use to get by until a technical solution emerges:
I have my LinkedIn communications settings set so that few communications come to me as individual emails. I only receive messages from the 4 groups I manage. I am on LinkedIn all the time, even on the iPhone. Still, if you check in daily, this communication technique is a good one.
I disconnect from people that over-communicate and are NOT in any way strategic. They are not notified. I have deleted 2,500 people form my network to stay under 30,000 so I really know this one. When “removing connection” the only information LinkedIn gives you is their First Name and Last Name.
As with LinkedIn, I disconnect from people that over-communicate and are NOT in any way strategic. I “unlike” Pages that over-communicate as well. They are not notified. I’ve deleted 1,500 Friends and at least 500 Pages to stay under the 5,000 limit.
Did you know that Page “Likes” count against the 5,000 Friend limit? Yep. If you “fill up” like I did, the first place to start shedding is Pages!
Avoid the massive picture Tags. They seem like a scams, waste your time and fill your InBox needlessly. “Untag” yourself in them. This is especially big around the holidays.
Use tools like Hootsuite or TweetDeck to organize yourself, schedule your Tweets, views conversations (nice!), view select Tweets based on Who, keywords, hashtags and several others. I hope that these quick ideas help you get Social Media communications under control a little bit better. They help me and I am still swamped much of the time. Still, my life is a little more extreme in this area so don’t let it scare YOU rom getting involved with Social Media.
Facebook is really hard for Business to Business (B2B) professionals, aka LinkedIn users, to grasp. It just isn’t second nature for business people, who tend to be a bit older than their Facebook counterparts. I liken it to the “PacMan generation” vs the “Mario Brothers generation”. As one who grew up with squealing modems (300 bps then 1200bps), it seems foreign to me as well. I profess I am a fan of PacMan, Galaga, Asteroids and even PONG.
“Growing up LinkedIn” in the Social Media era makes it even harder. Us “Pacmen” and “Ms. Pacmen” are database minded, we recall bulletin boards, character-based systems. People are records in a database that we search on to engage others for business. That idea is turned entirely upside down with Facebook – 180 degrees.
The differences become so apparent when we teach LinkedIn-oriented people to use 1) Facebook or 2) the Pair of LinkedIn AND Facebook or 3) the triple play – LinkedIn, Facebook and Twitter.
The first big things that they must deal with is the Facebook Profile vs. the Facebook Page. I have even heard other Social Media experts slip up in their speaking, and it really throws audiences for a loop. Profiles are for People and Pages are for business entities and business activities.
This Post will focus more on Profiles. The next will focus more on Facebook Pages.
Here is the simple, straight, abbreviated scoop:
Facebook Profiles are different than LinkedIn Profiles, although they are both share the “1 to 1″ principle. Every person on Facebook MUST have a Profile. It is your identity. A profile is like a Social security Number (SSN), there is one per person.
While it is possible to have more than one it is a violation and one does not want to be in violation of Facebook rules. Good luck getting end user support to clear up problems, nor the problems of the “other” 500,000,000 users.
ONLY PEOPLE HAVE PROFILES. Freeway Ford dos not have a profile with First Name = Freeway and Last Name = Ford (nor any variant). Businesses have PAGES and I will cover that in another Blog Post. Do NOT use a Profile for a business, unless you don’t care if all your work is simply gone someday.
The LinkedIn profile is fully searchable, both within LinkedIn and via Google. Repeat – The LinkedIn profile is fully searchable, both within LinkedIn and via Google.
The Facebook profile CANNOT BE SEARCHED for content in any similar way. No need repeating. It just isn’t for that, it was designed by a college student for other college students. LinkedIn was designed by business people for business people. In fact, the investors in Facebook are all ON LINKEDIN and were early adopters of LinkedIn.
Facebook was started by Mark Zuckerberg in college, as we see in the hit movie “The Social Network”. In fact, Facebook was originally called “The Facebook”, which in turn was based on a student photo book used in Residence Halls at Harvard. Original users of Facebook were required to have an @Harvard.EDU email address to even participate.
Soon one school wasn’t enough, even one country wasn’t enough, the .EDU email requirement was lifted and so the story goes. In fact the movie indicates that it was the infamous Shawn Parker, Founder of Napster and Plaxo, that took Facebook international and suggested the name be simplified to simply “Facebook”.
In came the investors, there were some shake-ups and it is now a great movie, one that The LinkedIn Rockstars, Mike O’Neil and Lori Ruff, watch over and over. We learn something new each time.
The Social Network is about ENTREPRENEURSHIP. The company is a social networking company, but it could be Apple or Microsoft or Google or one of any number of other companies.
Watch the movie from THAT perspective and it opens entirely new parts of your brain. It’s not ABOUT Facebook, but rather the CREATION of company that became Facebook.
…there will be a little bit o’ rock & roll here like all things Rock The WorldTM.
Technology professionals have it both good and bad on LinkedIn. For the good, there are all those great people that can provide the opening to the next client, the next job, the next friend. LinkedIn is loaded with peers and clients for technology people. Lots of great music out there, you could say.
The bad part of LinkedIn for technology professionals is that everyone and his uncle is out there on LinkedIn and it is harder than ever to STAND OUT. How many people need a T1 nowadays? One call can get you 20 bids! It’s a tough business.
An irresistible tip right from me – “Fit In and Stand Out”. If you must wear a tie, make it a Jerry Garcia tie and a colored shirt. Make sense? Read on…
LinkedIn Recommendations Set You Apart
For the bad, there are so many people just like us out there that it’s easy for us to get lost in the shuffle. There are so many bands that all sound the same. The LinkedIn Profile and specifically, the LinkedIn Recommendation can help a LOT. It can help show the Rockstar that you are in your line of work.
You don’t have to be a LinkedIn Rockstar to understand the importance of LinkedIn Recommendations. Chris Brogan (@ChrisBrogan) did an excellent write-up in a recent Blog Post. See the post. Some of our readers have reached out asking for my to jump in on the conversation, specifically since the topic has great application to my fellow technology professionals, whom I now train to use LinkedIn. Why?
First of all, a recommendation shows that you were there, it is proof that you DO the things that you SAY you do. It is a way to “Back it up” as Kid Rock might say. A good book is like a good album isn’t it. Songs are chapters.
We were in the studio cuttin’ a record, oops I mean writing a LinkedIn book, and it came out pretty good. Rock The World with your Online Presence is 188 pages devoted entirely to LinkedIn Profile development and SEO optimization. Over the last year, readers have contacted me and suggested that I share some of the material and the LinkedIn Recommendations part was suggested. I couldn’t resist the request, so here is the single best LinkedIn Recommendation tip we talk about in the book.
This tip is particularly well suited to technology professionals with whom I most closely relate, but it really works for just about everyone. One should speak from what one knows and you can see that 250 LinkedIn Recommendations (from real customers, co-workers and partners) can show you a nice array of what this looks like in action. Notice that they are spread out so that they paint a broad, yet detailed picture.
I suggest that most business professionals have 10-20 LinkedIn recommendations from customers, partners, co-workers and maybe even investors. This is your 3rd PARTY VISUAL PROOF. Spread them out.
My Best Recommendation advice…
…for technology professionals: Ask others to describe projects you worked on together and say some nice things about the result of your contribution. Ask them to use numbers where it makes sense. It paints a picture of what it is like to work with you in business. LinkedIn is about business after all.
A recommendation that is not specific has deflated value. Should it say: “I really like their music” or: “Once I heard that 7-minute guitar solo on Free Bird, I had to go to the show, get the album, join the fan club, play it for all my friends”. You decide!
Describe Project Results
LinkedIn Recommendations cater especially well to projects and that is where technology professionals can benefit especially well. An example:
“Franklin and I worked on a 20-city telecom roll-out. He helped us design it and was with us all the way through the turn-up including the ribbon cutting ceremony. This project was a success because of Franklin. I suggest you reach out to him!”
The advice of friends
Sales professionals everywhere know the power of testimonials. For those in sales roles, we suggest you check out our partner Townsend Wardlaw’s wisdom on the subject - Top 10 ways to Use LinkedIn for Sales Success. Townsend rocks the sales world but he’s into a bit more modern music than the “analog-driven” vinyl-recorded LinkedIn Rockstars.
About me and why I can write this particular focus
I spent 20 years in technology sales and started training on LinkedIn over 4 years ago, showing others how to become accomplished with LinkedIn by following our LinkedIn Business Methodology.
I lived the technology sales life: I carried a monthly sales quota, went to President’s Club, worked in a cube at a branch office, worked at Corporate HQ, home-officed, VPN’d in, got LAID OFF (more than once). I did it all.
Networking for me was Twisted Pair, DS3, Servers. Now my networking is all LinkedIn, Twitter, Facebook, YouTube, WordPress, Meetups and everything that goes with it. You might call what I do now Layer 8 networking.
It seems events are a central part of Social Media, which has its roots in Social Networking. We are talking about the PHYSICAL, in-person interaction between individuals, particularly at live events.
As such, the major Social Media platforms either have direct support for events or they are used to support the promotion of events and even activities AT events.
In this multi-part series, we examine some techniques for maximizing exposure for your event on Social Media. We highlight our just-completed 2010 8th Annual Integrated Alliances’ Denver Holiday Party (Nov 30, 2010) as the real world example; because real world is better than theory.
The series will cover some strategies, techniques and explore some simple, yet amazingly powerful extras along the ways – Super Tips.
We will explore all of the major platforms (LinkedIn, Facebook, Twitter, Meetup.com, YouTube and Blogs) and what they offer to help you promote and manage events and to manage invaluable follow-up after events.
First, you must use care and consider scope. What actions happen first is VERY important as you spread the word and try to avoid making mistakes, some of which cannot be corrected.
On the scope side, this series is not designed to teach event planning, although these cutting edge practices from the front lines will be of a lot of interest to event planners and even to event attendees.
We start with this information given – date, time, location, cost, descriptive text, pictures, links. See the event information for the real world case study – the 2010 8th Annual Integrated Alliances’ Denver Holiday Party.
Super Tip #1- Promote the event using an easy to remember, nice looking Domain Name (URL). There are many reasons for this. You will want to forward but NOT mask the domain if your target is using a payment button such as Paypal.
The vanity URL looks good in text and in print. You can’t click on a flier (i.e., www.DenverHolidayParty.com).
The vanity URL replaces ugly URL strings with something attractive that reinforces your brand and makes it easy for people to remember (i.e., www.DenverHolidayParty.com).
It gives you the flexibility to redirect it to any place you like (e.g. Landing Page, Primary Registration Site, Backup Registration Site, Event Closed Screen, Post-event site).
In our case, we used 2 such domains – DenverHolidayParty.com and SocialNetParty.com. In fact, after the event, each is now redirected to the pictures on Metromix, taken by photographer Howie Grapek. Metromix is a division of Colorado’s #1 TV channel 9News.
Super Tip #2- If you want others to promote your event, make it easy for them. Create a simple 1 page flier and host it on the web, like on your web site or blog site. You can update it as the events shapes up and interested parties can always get the latest version to download. It works with tip #1 as well. We still have our promotional flier for the event up at SocialNetEvents.com; check it out.
And then check back for Part II and Part III coming soon! Get more tips and insider real-world strategies for using Social Media to promote and support your events and improve your business outlook.
The LinkedIn Rockstars, Mike O’Neil & Lori Ruff, recently recorded a 60-minute Webinar entitled Event Networking with Social Media. Learn to find events, work events properly and follow up after events using Social Media like LinkedIn, Twitter, Facebook, Blogs. The recording is available for free playback.
Life at #20 in the world on LinkedIn is different. Little things that for most load up in a few seconds can take minutes and even time out. You receive this message:
“Your LinkedIn InBox is currently unavailable. You can continue to use all of LinkedIn’s other great features”. I guess the massive network taxes their servers a bit. I get it.
I had been to the heights of 29,990 connections on LinkedIn several times before, but never all the way to 30,000. In fact, I have removed over 1,500 (fake or real) people from my network before getting to this point.
This time I wondered what would happen if I actually hit it. Well, I have news to report. First though, this is what 30,000 looks like:
Here it is in another place:
But wait, that’s 30,048 and 30,001. The LinkedIn Limit is 30,000.
Well, it appears as though there is a math bug in LinkedIn that few would ever know about, then again notice. This is what it really is:
So, what happens if you have 30,000 connections and try and accept an invitation? It just keeps refreshing the screen. No message, just a continual refresh until you delete at least one connection. That’s the real scoop from the very front lines of LinkedIn.
I just deleted another 200 so I could begin connecting with others, people that are CURRENT in my business life. Who was #30,000? It was none other than the CEO at Jeffrey Gitomer’s TrainOne, Noah Rickun. Jeffrey Gitomer, whom I have seen perform live, is my mentor along with the likes of Chris Brogan, Joel Comm and even Steve Jobs. Noah is also an accomplished Social Media speaker, appearing often around the country (around the world actually).
In the work that we do here at Integrated Alliances, training on LinkedIn and speaking on Social Media, we do a lot of R&D and this is an example of the depths of our R&D. For another great looking network, look at LinkedIn’s #98 in the world (#8 woman) Lori Ruff. Lori is one of the worlds foremost authorities on LinkedIn, Social Media and SOCIAL MEDIA PRIVACY.
Why is in that lowly little Denver Colorado has THE MOST PEOPLE IN THE TOP 100 ON LINKEDIN? It leads cities that simply dwarf it in size.
This is the “LinkedIn Network Scorecard”. I just moved up from 2 slots to #23 as I near the LinkedIn Limit of 30,000. Yes, there is a limit and it can be reached.
San Francisco 6
New York 4
Washington DC 4
Charlotte, Phoenix, and LA round it out with 3 each
I have an idea how Denver got to rank so high and I can “back it up” like Kid Rock says.
The first Integrated Alliances LinkedIn Network Building Workshop was taught in Denver in 2007. It was delivered to the Rocky Mountain Association of Recruiters (RMAR), the local branch of the national association entitled National Association of Personnel Services (NAPS), whom we just spoke and trained for again at their annual conference in St. Louis. This PRIVATE training class funded the R&D that went into such a class.
As a result of adding LinkedIn Network Building Webinars, there are lots of NON-Colorado people in LinkedIn’s top ranks as well.
Why is this important? How does a big network pay off? I’ll share a personal story that is current and kind of exciting (at least if you like music). Yep, it involves Rock.
I’m traveling to San Francisco to Rock ‘n’ Roll Fantasy Camp and am on the place coming into the Bay Area as I write this. To help uncover business opportunities on this trip to “The Motherland of LinkedIn and Social Media”, I am hosting a LinkedIn Rockstar Tweetup while I am there. It is being help Mon Nov 8 at the Hard Rock Café on Pier 39 no less and everybody is invited to the FREE event.
As a result of my targeted network building effort, my direct Tier 1 connections in the San Francisco area exceeds 1,000. I sent each of them a short message (with clickable registration links) announcing my arrival and telling them about the LinkedIn Rockstar TweetUp. It takes a while to send these as LinkedIn only lets you send 50 at a time. LinkedIn sees no problem with sending the same message to all 1000+, whereas Facebook would label me a Spammer and shut me down long before I hit 100 sends.
With a small network I could expect a pretty small attendance at this event. With this big of a network, the attendance will be much better and the business opportunities will also be much better.
This is good common sense business prospecting circa 2010-2011. He with 100 connections can cold call while those of us with 1,000’s use LinkedIn instead. Well, some people love that cold call challenge and I salute them. I prefer something a little warmer. You decide.
SIDE NOTE - I am within days of filling up on LinkedIn at 30,000 connections. This is after I have already removed over 1,500 people (or LinkedIn ID’s I might say) from my network. I’ll tell the world how to spot fake people on LinkedIn in a future post. Stay tuned to see what maxed out LinkedIn network screens look like.
Mike is the #25 most connected person in the world on LinkedIn at nearly 30,000 direct LinkedIn connections. He has the maximum of 5,000 Facebook Friends and enjoys almost 50,000 Twitter Followers.
Here, he talks about how to identify your local contacts and reach out to them using LinkedIn. This helps travelers get ROI from their business trips. Mike has over 1,000 direct LinkedIn contacts in San Francisco so issues of “scaling” become important. After all, you can only send 50 messages at one time using LinkedIn!
In my trek to Rock ‘n’ Roll Fantasy Camp I am promoting myself, my brand, my business and I’m using all the arsenal of Social Media to do it. In this video I discus how I am using my Facebook Page (www.facebook.com/mikeoneildenver) to support my LinkedIn Rockstar Brand.
I am there to learn to create, play and record classic rock music from real rock stars. These are the individuals that write the biggest songs, lay them down and then hit the road to play in front of huge sold out crowds.
The Rock Stars are called “Counselors”. I am a “Camper” and I am in for one heck of a weekend.
More on that as it gets closer but the festivities peak with a performance from the Rock Stars and the likes of me on stage on Sunday night, Nov 7. Tickets are available.
Here is the line-up of real Rockstars that will be teaching The LinkedIn Rockstar the art of crafting, recording and playing live classic rock music, all in a weekend!
I am looking for inspiration and ideas to be a better LinkedIn Rockstar when I speak or train on LinkedIn and Social Media on our Rock The World tours.
My first homework assignment is to get to know the songs we will be learning and playing at the Camp. I had to hunt them all down. Have one only on vinyl (The Ocean from Led Zeppelin)
Surrender – Cheap Trick
Mississippi Queen – Mountain
I love Rock and Roll – Joan Jett
Pretty Woman – Van Halen
Rock and Roll All Night – KISS
Who Do You Love – Bo Diddley
Brown Sugar – Rolling Stones
Livin After Midnight – Judas Priest
You Really Got me – The Kinks
Shook Me All Night Long (AC/DC)
White Room – Cream
My Hero – Foo Fighters
Schools out – Alice Cooper
Day Tripper – Beatles
Bad To The Bone – George Thorogood
Vertigo – U2
Call Me – Blondie
Here I Go Again – Whitesnake
Sweet Child – Guns N Roses
The Ocean – Led Zeppelin
Livin on the Edge – Aerosmith
Foot Stompin Music – Grand Funk Railroad
More Than a Feelin – Boston
Headed For A Heartbreak – Winger
Highway Star – Deep Purple
It’s different listening to a song when you know you are going to be learning how to play it. There will be lots of great business and social Media parallels to be learned. Stay Tuned!
I was so excited to read the LinkedIn blog about Signal, the new aggregation of the LinkedIn and Twitter communications streams of your LinkedIn network, that my first comment was “Color me giddy!” Once I started digging into the platform though I got even more excited about the business possibilities: Signal Me Relevant!
The power is in the relevant search of real time communications. When you first log into Signal, you see the stream of communications and trending links being shared by your first level connections both on LinkedIn and via any Twitter accounts that are associated with those profiles.
That’s an important note and here’s why: when you connect your Twitter account to your LinkedIn profile, we always recommend that you only share tweets with the #in so that only relevant tweets appropriate for the LinkedIn Community are shown on your status update. Through Signal, all of your Twitter updates from every Twitter account associated with your LinkedIn profile show up in the stream.
The turbo charged power is in the ability to filter through all the noise to boil the stream down to relevant conversations. Do you want to track what is being said by members of a group, an industry, a location, a company, a school, by time posted, or by hashtags (tags)?
Why is that important? Let’s say you’re an account executive. You’re getting ready to go on a sales call to Company A. You log onto LinkedIn and check out the profiles of the people you’re going to see. Now, log into Signal, filter the stream to what your network at that company are talking about on LinkedIn and on Twitter. Can you see the barriers coming down when you can talk about things relevant to the conversations people are having real time? Perhaps one of the people you are about to see just tweeted about taking his family to Disneyland. Instead of opening the conversation with traditional small talk, you ask a pointed question: How was the Disney trip? Can you see how the barriers and walls just come tumbling down when you can talk about what is relevant to people?
That’s just one example for one professional role. Think about how you engage with the people you interact with daily. Would it help you to be more connected, to seem more clairvoyant? This conversation isn’t over. Watch our sister blog www.IntegratedBlog.com and www.LinkedIntelligence.com for more posts and information about this new powerful tool.
Social Media is really good at getting your identity out there. Simply existing does some of this, engaging in activities does a lot more. Either way, this “Digital Footprint” is what people will see when your paths cross (and visa versa in most cases).
In our LinkedIn book entitled “Rock The World with your Online Presence”, Lori Ruff and I focus on Digital Footprint as well as super-optimizing LinkedIn Profiles, LinkedIn Search Engine Optimization (SEO) and visibility.
We go through your LinkedIn Identity, section by section, optimizing each component and each LinkedIn setting for maximum effect.
Focusing on LinkedIn, there are 2 main elements to the Digital Footprint. This carries forward into Google, Bing and elsewhere of course.
Your picture is the first. In LinkedIn this should be a headshot just of you. A white background is best. The stiff professional shot you see in newspapers works for some, for others it is a polo, for some it is a Concert T. Still, it has to be a picture.
I once used this picture from the cover of our Rock The World book as my LinkedIn picture. Then, one day it was just gone. LinkedIn had pulled it.
The second part of your Digital Footprint is your LinkedIn Headline. It’s the centerpiece to your Digital Footprint actually. Show up in a list, send a note, participate in a discussion, they all display THIS INFORMATION as well as your picture.
Here is an excerpt from the Rock The World with your Online Presence, a 188 page LinkedIn Profile and Search Engine Optimization (SEO) Guide for LinkedIn and Google.
To get the whole scoop and to get really cranking in business as a result of LinkedIn, check out the Rock The World books. “Rock The World 1″ on LinkedIn Profiles and SEO is only $19.95 and its available at Amazon.com. Learn about the next book in the series, Rock The World with Social Media, (Rock The World 2), The Ultimate Social Media Guide for LinkedIn Users.
From Page 48 in the book – The 70’s Rock Band KISS says “Shout it out loud!”
Your LinkedIn Headline is where you want to focus your greatest attention, especially on a “per-character basis.” You need to leap off the page with your “wordsmithing.”
If the song coming across your radio doesn’t catch you in the first few chords, you might just go on to the next station. The same thing holds true for LinkedIn. The Headline is of particular importance, as it shows up in search results. A good one will attract people to look at your full profile.
The Headline is the first area encountered by a viewer, even before they see your Summary. It is brief (only 120 characters); an ever so important blurb that states what you do and what you are looking for. This is a VERY important area to nail down and take advantage of.
Why is the headline so important? Beyond your name, current company and current job title, it is the text that others see when you show up in search results. If your headline looks interesting, they may click through to your Profile to see more. If they do not find it appealing, it is off to the next person. Use as many of the 120 characters as possible.
TIP – If you type too many characters in any form field, LinkedIn will reject the change, indicate how many you are allowed, and tell you how many you have total. This is a nifty feature that keeps you from having to guess how much to trim.
Here are some examples of “short” headlines:
– President, Strategic Systems LLC
– Business coach helping Entrepreneurs
– Sr. Sales Manager, MCI
– Branch Manager, Phoenix, Cbeyond
– Executive Recruiter specializing in IT
Now, here are some more advanced headlines. Notice the difference:
– Public Speaker, Entrepreneur and Author of “The Total Idiot’s Guide to Yahoo”
– CEO, CommonCraft Ventures LLC, investing in green energy concerns
– Sr. Development Manager, INFO for The Go, developers of mobile applications for the Oil and Gas Industry
– V.P. Sales, Sprint, covering West Coast Operations
– Chief Operating Officer (COO), Managed Hosting PLC, managed data center solutions for streaming media
Some might get even more advanced. Here are real headlines from real experts (found by searching on the LinkedIn keyword “expert”):
– Key Expert Work Injury and Rehabilitation at EU China Social Security Reform Co-operation Project
– EDI/B2B Process Expert, Business Development, Product Management and Wireless Mobile Computing Professional
– On-Air Talent, Lifestyle and Trend Expert, Author, Guest Speaker, Stylist
– SharePoint SME, Workflow Architect at John Wiley and Sons
Here is Mike O’Neil’s headline:
LinkedIn Trainer | Social Media Authority, Speaker, Author | Evangelist, Entertainer ♫ The LinkedIn Rockstar ♫ 29,000+
Here is Lori Ruff’s Headline:
The LinkedIn DIVA, Social Networking Master | Social Media Speaker, Trainer, Author | TopLinked.com | #9 LinkedIn Woman
The importance of your LinkedIn headline cannot be overstated. Let me give you a real-life example of what I mean:
I worked with psychotherapist Liana Lowenstein on setting up her social media profiles.
We started with clarifying her brand, and then I used that brand as the headline on her LinkedIn profile:
Providing original therapeutic resources for mental health professionals and families
Subsequently Liana wondered whether the following more traditional headline would be better:
Psychotherapist, Mental Health Consultant, and Author
Let’s look at these two headlines.
First, though, this is the information that LinkedIn provides regarding headlines:
Frequently, users will see only a shortened version of your profile. Your headline gives you a way to sum up your professional “identity” in a short phrase.
When you create your account, we provide a headline for you, but your own headline will be much more effective than the one we select.
• Creative director and product designer
• Patent Law expert
• Entrepreneur and Internet Visionary
• Hands-on retail manager
Now it’s important to note that many LinkedIn experts have improved on the original LinkedIn instructions for parts of the profile. And several of these experts believe that the headline should actually be a benefits statement.
If you look at the headline “Psychotherapist, Mental Health Consultant, and Author,” you will see that it doesn’t really say what Liana specifically does (who she specifically helps).
A well-regarded maxim of social media marketing is that it is better to appeal to a niche in which people say “hey, you have what I want” than to appeal to a broad audience who doesn’t feel you are what is wanted.
Think of it this way:
You are a parent whose child has asthma. You see the headline “Doctor Who Helps Sick Children.” This headline probably doesn’t resonate with you because it doesn’t speak directly to your interest.
But the headline “Doctor Helps Children With Asthma” would probably get your attention because this headline does speak directly to your interest.
It’s the same with effectively using social media marketing. Potential target audiences are especially attuned to products and services that are specifically for them and not so attuned to general products and services that might be for them.
This is why the headline “Providing original therapeutic resources for mental health professionals and families” is better for Liana’s LinkedIn profile.
This headline provides a benefits statement specifically to her target audiences of mental health professionals and families.
Check your own LinkedIn headline now to see whether it conveys a benefits statement to your target audiences.
Phyllis Zimbler Miller (@ZimblerMiller on Twitter) and her business partner Yael K. Miller (@MillerMosaicLLC on Twitter) are committed to taking the mystery out of social media so that individuals and companies can utilize the power of social media to attract more business. See their Quick Start Social Media Track.
I really didn’t expect to get this as a question from a listener, but I did. If there is one inquiring mind, there must be others. The question was “How can I “IDK” someone sending an invitation to me?”
Well, LinkedIn is always moving things around and, at this point in time, the IDK only comes up when you click to IGNORE an invitation.
When you evaluate a LinkedIn invitation in your InBox, you can get to the IDK component by selecting Ignore (vs. Accept). LinkedIn then provides two options for you:
I don’t know Mike
Report as spam
So there you go, the mystery is solved until LinkedIn changes it again and doesn’t tell anybody. Personally, we don’t recommend that you IDK anyone and would only “Report as Spam” if it crosses that line.
It does not LOOK like there are any real enforcement teeth in LinkedIn IDK’s anymore (like restricting one’s LinkedIn account for getting too many IDK’s), but that can’t be ruled out either. This has been a big bone of contention for many years. We hope it is gone!
Has your account been restricted? If so let us know by leaving a comment below. And then email LinkedIn Customer Service to request that the restriction be removed.
While many adults participate on LinkedIn.com as a site on which to make professional contacts, this social media site can also be quite good for college students to explore possible career paths and to connect with people who might hire them for jobs after college graduation.
Keith E. Petri is a young person who just graduated college himself. As he started his own job search, he began using social media and realized how powerful social media can be for college students.
An enterprising young man, he started his own site — www.ebranding.me — to help other college students appreciate and utilize the power of social media.
I met him through an announcement he posted on www.bloggerlinkup.com (a free resource I highly recommend) and we immediately hit it off.
The first major result of our connecting is that my business partner, Yael K. Miller, and I have begun the blog series “WHEN YOU DON’T KNOW WHAT YOU WANT TO BE WHEN YOU GROW UP: How to Use Social Media to Get Your Dream Job.”
The series focuses on FICTIONAL CHARACTER Amy H., an English major who will be a senior this fall at the University of Pennsylvania, as she learns how to use social media to explore possible career paths and position her personal brand online.
The first two posts in the blog series are out (new ones appear each Tuesday). And note in the second post – “Setting Up a Professional Profile on LInkedIn” — that the extra credit tip is for Amy to get a copy of Mike O’Neil’s LinkedIn book ROCK THE WORLD WITH YOUR ONLINE PRESENCE.
We are trialing 2 designs for our Rock The World North American Tour 2010 T-Shirt design. Can you help us with your comments? Tell us what you like, what you don’t like, which you prefer, things we might not be thinking of, etc. Estimate price point is $20.
Option #1 Option #2
These shirts will be available along with our book, Rock The World with your Online Presence, as we inspire, educate, and entertain professionals on LinkedIn and Social Media across North America. They will also be available for online ordering in May.
Interested in bringing the tour through your town or for a private speaking/training opportunity? Call us at 303-683-9600. We are planning the remainder of 2010 NOW, before we take this tour International in 2011.
Want a Who shirt like Mike’s? The Hard Rock Cafe has them available as a charity fundraiser. Sorry, Lori’s Def Leppard was at the concert only!
All of a sudden today, this afternoon actually, I get this new LinkedIn Home Page look. My business partner, Lori Ruff, does not have this but I do. Ha ha!
She is usually the one that gets all this new stuff it seems, like when LinkedIn was rolling out their new user interface late last year. In THAT case, we had to halt printing of our LinkedIn book, Rock The World with your Online Presence, as a result of the LinkedIn change then. Fortunately, this has no major affect except for a streamlined interface that I really like a lot.
It shows your the Profile Search Results and Profile Views in a really nice way. It also shows you your Current Tier 1 Network Size and Overall Network Size increase in a really nice way as well.
The Amazon Reading list is here in updated form it appears. There are other things new here I haven’t touched on, but these are the biggies and they are all part of the RIGHT SIDE COLUMN.
Like many people, I started out on WordPress.com for my blog, it was sometime in 2008. Built up a business blog too, also on WordPress.com.
Now, most people in the know think of WordPress.com as the “poor man’s” WordPress. They are not wrong. It is WordPress.org where things get interesting. You have to become a bit of an IT Manager, but it is worth it. Some people hire a vendor – even better idea. WordPress provides a basic migration tool that brings much of what you have created over to the “other side”.
Now for the interesting part…
The OLD blog site is still there and is still being found by search engines, by others. It makes you look REALLY bad, and amazingly bad if you are in the Social Media business like us here at IA.
I had just such an incident happen yesterday so it hits real close to home. We actually had 4 old WordPress.com blogs out there that were like abandon cars. One very insightful individual did the most logical thing in thinking that it was the live site, even though the concert dates on the calendar were all really old.
There are always issues in shutting anything with a URL down. We still have some hooks pointed back there so this is what we did to solve the problem:
For every Page or Post that you think you need to leave a link in place for, do so by making them Drafts and/or Private. The links still work. This might be a time to change/update the Post/Page a bit.
Simply delete out the other pages so long as you think their is no linking to preserve.
On the Home Page, have links and text and even a graphic to redirect them to the new site.
This is a conservative approach. You can just shut them down if you like as well.
Here is an example of an old site that redirects to the new site.
So – here’s the hard-earned lesson:
Anything that you create – a profile, a blog, a web site, will be there until you do something to explicitly take it down. Be thinking about what YOU might have hanging around out there…
For TiE-Rockies’ Members, this is a FREE event. If you’re not a member, it is just $25 and you can pay at the door.
DATE: Tuesday, April 6, 2010, 2-4 pm.
Become a Rock Star on LinkedIn! Repeat Event—Back by Popular Demand
Mike O’Neil and Lori Ruff, nationally renowned LinkedIn Rock Stars, will share inside guidance on how to extract the very most out of LinkedIn and avoid making costly mistakes along the way. LinkedIn is increasinging recognized as THE tool for business professionals and this event will help you get a real handle on it. This is a FREE event for TiE-Rockies members. $25 for non-members. Pay at the door. Register early – Space is very limited.
Get ready for an afternoon of high energy that, at times, resembles a classic rock concert.
Sales Productivity Consultants 2727 Bryant Street, Suite 230*
Denver, CO 80211
Just West of I-25 near Speer Boulevard–this new facility for our trainings is larger with a more central location.
Parking is available in the main lot and on the street.
Please RSVP to me at RH@RaymondHutchins.com.
If you have any questions, please don’t hesitate to contact me.
Seating for 25 people.
Raymond Hutchins Chair, TiE-Rockies Mentoring Committee
While I am a big proponent of using social media marketing to connect with people who might be interested in your brand, book or business, I also know that one size does not fit all.
Yet I also believe that there are some basic elements that, at this time in the evolution of social media marketing, are the most relevant for promoting your brand, book or business.
An effective marketing-driven website as a home base is needed for all online promotion activities. A website you control helps you integrate your social media activities with your overall message.
Given this, I believe Twitter and Facebook fan pages are the top two elements that should be integrated with your website. These three points of an online marketing strategy work well together to promote a brand, book or business.
And because of this belief I offer the free report “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business” at www.millermosaicpowerof3.com
And, yes, I do also participate on LinkedIn, which I believe can have great value. Thus I’d like to share here the following LinkedIn message I received from a headhunter:
“I am curious though, as I was reading through your material and thinking about social networking and its relationship with websites, I was wondering why you didn’t include LinkedIn as one of the “powers.” After all, we are communicating via LinkedIn and came to meet each other via LinkedIn.”
It’s a good question, and here’s the answer I gave:
“Quick answer: LinkedIn can be very good for connecting with people. But in terms of overall power marketing for most people, Twitter, a Facebook fan page and an effective marketing-driven website are the important three elements in promoting their brand, book or business online. For people such as recruiters LinkedIn can be valuable for finding candidates, but that’s a different function than promoting.”
Bottom line? Using social media effectively to promote your brand, book or business requires a strategy. You need to know what target markets you are going after and where you are likely to connect with those markets.
In conclusion, while one size does not fit all, there are some basic elements that form a very good foundation on which most people can build their social media marketing strategy. If you are new to social media marketing, starting with the foundation elements is a good building plan.
Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant. Her new FREE report is “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business” – grab your report now from www.millermosaicpowerof3.com
Why is promoting your Twitter presence outside of Twitter so important for effective online positioning of your brand, book or business?
Because as Twitter, in my opinion, is the easiest social media platform (of the current most popular platforms) on which to create relationships, you should be maximizing the number of people who check out your Twitter presence because of the link you provide.
If someone clicks on your Twitter link and likes what he/she sees, that person can instantly follow you without waiting for you to agree to be friends as on Facebook or connections as on LinkedIn. This is a powerful potential relationship formation strategy with no barriers to entry.
If you understand using the power of Twitter to connect with your target audiences, then thinking of relevant online places to leave your Twitter username/link should be an important element of your online marketing strategy.
Wherever you are interacting online, if appropriate promote your Twitter presence by including your Twitter username/link. And when you see someone else’s Twitter username/link on a blog comment or a website/blog, click on that link to check whether this is someone on Twitter you’d like to follow.
Here’s a “cheat sheet” to help you include your Twitter username in places outside Twitter:
Your email signature:
Do you include your Twitter username on your email signature? Options include a Twitter image that can be clicked through to your account or the URL link in your signature block.
When you leave a comment on a blog, do you put your Twitter username at the end of your comment?
Whether you are writing a post on your own blog or a guest blog post, do you include your Twitter username at the end of the post?
Of course your Twitter link should be prominent on any website or blog that is yours. Do NOT put the link at the very bottom of a long page. Put the link “above the fold” and on every page.
LinkedIn has recently put a separate field on the profile page for a person’s Twitter username/link. Have you updated your LinkedIn account to take advantage of this new opportunity?
(c) 2010 Miller Mosaic, LLC
Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is co-founder of www.MillerMosaicPowerMarketing.com. Her new FREE report is “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business” – download the report now from www.millermosaicpowerof3.com