There are so many ties between Rock & Roll and business. You see it commercially on the consumer side with companies using music from the 70′s and 80′s to sell cars, mops and more. Have you heard the opening of CSI or CSI Miami? Yep, that’s The Who.
We show our True Colors by letting you see our Rock & Roll persona. It is present in how we live our lives here at IA and it is paramount to my new book – Rock The World with your Online Presence.
First, in every chapter of the book, we analyze every individual component of one’s LinkedIn profile in great detail. Then we make recommendations on a different. This level of analysis has never before been documented.
But that is only a part of it. Each chapter and major section is introduced by a Rock & Roll album, song or lyric that relates directly to the PARTICULAR section of the LinkedIn profile. It brings a tie between the two that sets you up to have FUN while you create a ROCK STAR level profile.
This book has started a lot of talk and a lot of people thinking about Rock music again. It helps people “get a little more music into their lives”, a common desire among people we know.
Here is a recent LinkedIn invitation that came in to me. It demonstrates the bridge between the music and the desire to do business with people who are like us, with whom we have something powerful in common.
Do you have any music and business stories to share?