While many adults participate on LinkedIn.com as a site on which to make professional contacts, this social media site can also be quite good for college students to explore possible career paths and to connect with people who might hire them for jobs after college graduation.
Keith E. Petri is a young person who just graduated college himself. As he started his own job search, he began using social media and realized how powerful social media can be for college students.
An enterprising young man, he started his own site — www.ebranding.me — to help other college students appreciate and utilize the power of social media.
I met him through an announcement he posted on www.bloggerlinkup.com (a free resource I highly recommend) and we immediately hit it off.
The first major result of our connecting is that my business partner, Yael K. Miller, and I have begun the blog series “WHEN YOU DON’T KNOW WHAT YOU WANT TO BE WHEN YOU GROW UP: How to Use Social Media to Get Your Dream Job.”
The series focuses on FICTIONAL CHARACTER Amy H., an English major who will be a senior this fall at the University of Pennsylvania, as she learns how to use social media to explore possible career paths and position her personal brand online.
The first two posts in the blog series are out (new ones appear each Tuesday). And note in the second post – “Setting Up a Professional Profile on LInkedIn” — that the extra credit tip is for Amy to get a copy of Mike O’Neil’s LinkedIn book ROCK THE WORLD WITH YOUR ONLINE PRESENCE.
You can find the links to all posts in the series at http://ebranding.me/resources/curriculum/mmpm/
And for more extra credit — get the eBranding.me grammar cheat sheet to avoid the most common mistakes people make.
(c) 2010 Miller Mosaic, LLC
Phyllis Zimbler Miller (www.linkedin.com/in/phylliszimblermiller) has an M.B.A. from The Wharton School and is the co-founder of the social media marketing company Miller Mosaic Power Marketing.
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