In prepping for Version 3.0 of Rock The World with your Online Presence, our hit LinkedIn Profile and SEO book, we had to make a little extra room. Since our book was released, right after the LinkedIn design change in late 2009, the LinkedIn Company Profile feature came on board and we had to dive into it of course. In the Rock The World book we refer to these instructional videos as “Timeless Updates”.
In this video, we (Mike O’Neil and Lori Ruff, The LinkedIn Rockstars), explain the limits regarding LinkedIn Company profiles. Lori even provides some extra tips that only VIEWERS of the video get to learn.
TO SEE THE EXTRA TIP – watch the video!
Limit #1 – The key LinkedIn limit regarding company profiles is the space allowed for the Company Description. It is 1,500 characters and carriage returns count as 2 here. Use a word processor and copy/paste the text. ♦ Special characters ♦ are not a bad idea either. Short paragraphs, some bullets. Think of it how you would think of a LinkedIn Profile Summary in many ways.
Limit #2 – Specialties are tags that you can add to increase your appeal to individuals and search engines. You get up to 20 keywords or key PHRASES. Watch the video for the secret tip on getting the most out of Specialty tags.
There are other limits that you are not likely to run into (# of products or services listed). If they become significant, we will feature a post on those as well.
See related post on LinkedIn Limits
Click below to see the Integrated Alliances Company Page, follow if you like.
Does this help?