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While I am a big proponent of using social media marketing to connect with people who might be interested in your brand, book or business, I also know that one size does not fit all.
Yet I also believe that there are some basic elements that, at this time in the evolution of social media marketing, are the most relevant for promoting your brand, book or business.
An effective marketing-driven website as a home base is needed for all online promotion activities. A website you control helps you integrate your social media activities with your overall message.
Given this, I believe Twitter and Facebook fan pages are the top two elements that should be integrated with your website. These three points of an online marketing strategy work well together to promote a brand, book or business.
And because of this belief I offer the free report “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business” at www.millermosaicpowerof3.com
And, yes, I do also participate on LinkedIn, which I believe can have great value. Thus I’d like to share here the following LinkedIn message I received from a headhunter:
“I am curious though, as I was reading through your material and thinking about social networking and its relationship with websites, I was wondering why you didn’t include LinkedIn as one of the “powers.” After all, we are communicating via LinkedIn and came to meet each other via LinkedIn.”
It’s a good question, and here’s the answer I gave:
“Quick answer: LinkedIn can be very good for connecting with people. But in terms of overall power marketing for most people, Twitter, a Facebook fan page and an effective marketing-driven website are the important three elements in promoting their brand, book or business online. For people such as recruiters LinkedIn can be valuable for finding candidates, but that’s a different function than promoting.”
Bottom line? Using social media effectively to promote your brand, book or business requires a strategy. You need to know what target markets you are going after and where you are likely to connect with those markets.
In conclusion, while one size does not fit all, there are some basic elements that form a very good foundation on which most people can build their social media marketing strategy. If you are new to social media marketing, starting with the foundation elements is a good building plan.
© 2010 Miller Mosaic, LLC
Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant. Her new FREE report is “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business” – grab your report now from www.millermosaicpowerof3.com
