Thank you so much for leaving such an insightful comment. And here’s my short answer:

I do not think “one size fits all” when it comes to using social media marketing strategies to promote a brand, book or business. I do think that you start with the basics and then, from there, each person/company should utilize an individual integrated plan for targeting his/her/its prospective audience.

That’s one service that my company Miller Mosaic Power Marketing offers. We work with people to implement a targeted strategy that company personnel can then run themselves. In fact, we’ve just launched a new service based on feedback learned this past week from a live networking event. If you are interested see http://www.millermosaicllc.com/social-media-make-over

Today a book author asked me which of three names she should use for her Twitter account — her real name, her pen name, or the book’s title. I replied that the answer was not a quick one and instead depended on her overall online marketing goals. This is a good example of why one size does not fit all.

Does this answer your comment?

Phyllis Zimbler Miller
http://twitter.com/ZimblerMiller

We want to LinkedIn connect, FB fan, Twitter Follow, anyone (open network) that is in our industry only, engineering, maintenance and manufacturing industry, but that is it. So not open to connecting with anyone, just anyone in our targeted industries. (you and Mike are exceptions to the rule though. :>) So how would yours and Mike’s strategies differ in this situation?

You can find thousands of social networking plans and strategies out there, most have the same basics, a few new tricks, etc. But I have yet to see a targeted strategy out there. (other than our own insider info. :>) I think you all should write some articles/book on that. A targeted open networking strategy will become more popular as social media evolves because most people will be overwhelmed by running just an open network where thousands of irrelevant, un-useful to either party connection request come in.

Thank you for your feedback on this.
Don Fitchett (Follow me on twitter @indtraining, add me to LinkedIn connections)

Business Industrial Network
http://www.BIN95.com

This post was mentioned on Twitter by ZimblerMiller: LinkedIn Story of Social Media Connections — my first guest post at rocktheworldblog.com — see http://budurl.com/rocktheworld #fb #in…