Comments on: The Question of Quantifying Social Media

By: Winning with Social Media Collaborators – Brad Friedman | Integrated Alliances

Thu, 13 Oct 2011 18:14:14 +0000

[...] The Question of Quantifying Social Media (rocktheworldbook.com) [...]

By: Phyllis Zimbler Miller

Phyllis Zimbler Miller — Sun, 04 Jul 2010 21:28:09 +0000

Brian –

I stand corrected by you. I should have said: “Five or 10 years from now almost every company in the U.S. will be trying to effectively use social media.” You are absolutely correct that many companies do not effectively use the marketing tools they currently have.

Thanks for sharing this comment — I appreciate it.

Phyllis Zimbler Miller
http://twitter.com/ZimblerMiller

By: Brian Ochsner

Brian Ochsner — Wed, 30 Jun 2010 19:00:45 +0000

Good point about Social Media being less expensive than Old Media advertising like WSJ and similar publications. However, I don’t agree with the statement: “Five or 10 years from now almost every company in the U.S. will be EFFECTIVELY using social media. But right now many, many companies are behind the eight ball.”

Very companies use ANY marketing medium EFFECTIVELY – just because they’ve used it for several years or more doesn’t mean they’re good at it. I know a lot of companies that don’t use e-mail marketing or their website effectively to generate qualified leads… and convert a decent number of those leads into customers.