Read the New Book THE THANK YOU ECONOMY If You Need Convincing of the Value of Social Media

The new book THE THANK YOU ECONOMY by Gary Vaynerchuk is a welcome addition to the growing segment of nonfiction books that explain why social media is so important for businesses today.

In the book Gary says: “[Y]ou’re not going out of business tomorrow if you’re not on Facebook and Twitter and blogging and creating content and building community. But the risk that your business will die before its time grows bigger every day that you don’t use social media.” (Page 49 of THE THANK YOU ECONOMY under the subhead “Resistance Won’t Kill You Right Away.”)

Are you a business owner who has tentatively dipped your toe into LinkedIn.com but not really taken advantage of this professional social media site? (For help having an effective LinkedIn profile, do read the book “Rock the World With Your Online Presence: Your Ticket to a Multi-Platinum LinkedIn Profile” 2nd Edition by Mike O’Neil and Lori Ruff.)

Are you on Twitter and have a Facebook Page for your business but you don’t really “get” why social media can be so powerful?

Do your business a big favor and read Gary’s book. Then start effectively participating on social media sites rather than risk that “your business will die before its time.”

P.S. You also might enjoy reading my blog post “The Doctor Is In: Rx for Social Media Blues” — this post contains another nugget of insight from Gary Vaynerchuk’s book THE THANK YOU ECONOMY.

Phyllis Zimbler Miller has an M.B.A. from The Wharton School and is the co-founder of the social media marketing company Miller Mosaic, LLC. The company blog is at www.MillerMosaicSocialMediaMarketing.com

Tagged as: Facebook, Gary Vaynerchuk, LinkedIn, The Thank You Economy, Twitter

http://twitter.com/kdonlintweets K Donlin

Thanks for the heads up on Gary’s new book! It’s on its way to me via Amazon

Gary and I agree 100% on the value of “Thank you” for small businesses in today’s economy. I’ve written extensively about thanking clients as a hugely effective way to drive sales.

Here’s one of my most popular articles: “The 39,900% ROI of a Simple Thank You”

http://kdonlinblogs.blogspot.com/2010/12/39900-roi-of-simple-thank-you-mpr-story.html
Anonymous

From my experience, businesses are clamoring for social media. But, that’s not to say they understand the value of it. The rush to integrate social media into a business strategy seems to be driven more by the fear of being left behind, rather than by the recognition of its power to enhance the reach, effectiveness, and image of their business (to name only a few of the potential advantages). I find that a big part of my job is to help businesses see the value of social media so they can better plan for the investment of time and money that’s required to use it well. In other words, “sticker shock” is almost always the first reaction I get when proposing social media consulting services.

I look forward to reading Gary’s book. I loved “Crush It!” and hope that “The Thank You Economy” is delivered with the same easy, down-to-earth style. If the quote you included in this blog is any indication, I know I will pick up some very compelling and useful points from this read.

Thanks for the tip!