The new book THE THANK YOU ECONOMY by Gary Vaynerchuk is a welcome addition to the growing segment of nonfiction books that explain why social media is so important for businesses today.
In the book Gary says: “[Y]ou’re not going out of business tomorrow if you’re not on Facebook and Twitter and blogging and creating content and building community. But the risk that your business will die before its time grows bigger every day that you don’t use social media.” (Page 49 of THE THANK YOU ECONOMY under the subhead “Resistance Won’t Kill You Right Away.”)
Are you a business owner who has tentatively dipped your toe into LinkedIn.com but not really taken advantage of this professional social media site? (For help having an effective LinkedIn profile, do read the book “Rock the World With Your Online Presence: Your Ticket to a Multi-Platinum LinkedIn Profile” 2nd Edition by Mike O’Neil and Lori Ruff.)
Are you on Twitter and have a Facebook Page for your business but you don’t really “get” why social media can be so powerful?
Do your business a big favor and read Gary’s book. Then start effectively participating on social media sites rather than risk that “your business will die before its time.”
P.S. You also might enjoy reading my blog post “The Doctor Is In: Rx for Social Media Blues” — this post contains another nugget of insight from Gary Vaynerchuk’s book THE THANK YOU ECONOMY.
(c) 2011 Miller Mosaic, LLC
Phyllis Zimbler Miller has an M.B.A. from The Wharton School and is the co-founder of the social media marketing company Miller Mosaic, LLC. The company blog is at www.MillerMosaicSocialMediaMarketing.com