One of the things I find so amazing about using social media effectively to promote your brand, book, cause or business is the ability to create something from nothing.
Now let me explain, because I don’t really mean “nothing.”
What I mean is taking a product or service or cause that is blurry around the edges – not really clear what is on offer and for whom – and creating both an effective social media presence and relevant social media engagement that together clearly define the what and the for whom.
For example, let’s say you are a photographer. Announcing you are a photographer and showing your portfolio online does not make you stand out from the other photographers.
But, for example, imagine your specialty is photography of young children. Now you share information on Twitter and Facebook on such topics as what elements are needed for a good photo of a child. In this way you can differentiate yourself from other photographers.
Or let’s say you’re a licensed acupuncturist who has studied acupuncture intensively for four years, yet you find yourself competing against other people who have taken a couple of weekend acupuncture courses.
By sharing your extensive acupuncture knowledge on social media sites you can carve out a reputation as someone who really knows how to use acupuncture to treat specific conditions.
Bottom line? By developing a strategic social media marketing plan to support your Unique Selling Proposition (your USP), you can get in front of your prospective target markets while at the same time differentiating yourself from other people who offer similar products or services.
And for help in getting in front of your target markets, download now the Miller Mosaic FREE report “5 Tips for Staying Top of Mind With Your Prospective Target Markets”
© 2011 Miller Mosaic, LLC
Phyllis Zimbler Miller (@ZimblerMiller on Twitter) and her social media marketing company partner Yael K. Miller (@MillerMosaicLLC on Twitter) work with clients to effectively use social media to get in front of their target markets.