It’s the call that never happened, the viewer that quickly clicked away, you know, the one who hits the “Back” button after those magical 5-7 seconds. Your online presence can just as easily REPEL business as it can attract it.
If you have been on LinkedIn for a while now and haven’t seen stellar results that you keep hearing about from others, this may have been happening with your LinkedIn profile and you probably would have no idea.
A bad presence, however it might be defined, can turn a deal around and send it to a competitor quickly. This can be for many reasons.
- Your profile looks as though you are seeking a job. OK if you are, not OK if you are in sales, a business owner, etc.
- Your profile has no picture, is sparse, has no connections. Never OK in this world. Shows you “don’t get it” or “can’t figure it out” and probably have other shortcomings as well.
- You have few connections. Is it that nobody likes you, you don’t have any people to connect to, you are keeping your circle really tight. It shows that you are either unpopular or overly shy. Everyone should have at least a modest network size.
- A dozen connections will NOT do for getting any respect on LinkedIn. Misspppellings can kill a relationship VERY fast, especially if they are not hidden in LOTS of text.
The Rock The World with your Online Presence book is 188 pages of super-detailed information to help you craft a business-generating LinkedIn profile.